the art and science of selecting the right cms

The art and science of selecting the right Web CMS

Janus Boyejb@jboye.com @janusboye #jboye13 J. Boye Aarhus 13, Denmark

Gartner Magic Quadrant

What actually m

atters?

Q: What are the biggest challenges related to CMS?• Editor interface too heavy• Vendors too slow at adding new

features• Lack of support and development

from IT• Poor back-end performance• Finding good, local system

integrators• To actually leverage the technical

potential of the platform• …

Q: Which things are most important regarding CMS?• User friendly: For end-users AND

editors• Time-to-market• Performance and stability• Flexibility and open architecture• …

”People don’t want a drill machine,they want a hole in the wall”

- Philip Kotler

Insights

from

MMT Digital

1. Getting started

Homework for customers

• Editors, content and information• Time-to-market• Project plan• Strategy & governance• Internal ressources• Unique requirements• Budget• Technology stack• Stakeholders• Project methodology• Interoperability

Who should be involved?

• IT• Communications• Marketing• Web team• Legal + procurement• Management• ?

xxx

Making decisions

PS: Budgetxxx

Budget

PS: Learn from othersxxx

Learn from others

• Is it just a CMS project for a web site?• Is it only for the intranet?• Mobile-first?• What are the expectations of the project?• Including a blog or newsletter solution as

well?

Boundaries

Lou Rosenfeld: ”Marrying Web Analytics and User Experience” (J. Boye Philadelphia 2009)

• How to be smart about gathering the requirements?

New requirements

• What’s the characteristics of good tender / RFP?

New tender / RFP

”The nice thing about standards is that there are so many of them to choose from”

Andrew S. Tanenbaum

Insights

from MOC

• What’s the characteristics of a winning proposal?

New proposals

Don’t let vendors rush the decision!

• You're the boss• Consider it a job interview

Risks

2: Process overview

WHICH IS THE LEADING

CMS?right

for us

WHO WILL BUILD IT?

10 PAGES

About the organisation

Project details, scope and goals

Project timeline

Important use case scenarios (max 10)

Selection criteria

Vendor-related requirements

Related projects

Characteristics and technical architecture

CONTENT

OPEN SOURCE

SYSTEM INTEGRATORS

License models and pricing

xxx

Scenario 1 Scenario 2 Scenario 3Vendor A OK OK OKVendor B - OK OKVendor C - OK -Vendor D OK OK OKVendor C - - -

SCORING

Demo & test drive

xxx

Tips for the process?

xxx

Wrap up:

Process

Insights

from

Folketinget

xxx

3: Marketplace

…?Easy to

customise

Fast

Easy to

use

”Trust, but verify”-Ronald Reagan

2007 elephants:- EMC- IBM- Interwoven- Open Text- Oracle/Stellent- Vignette

2013 elephants:- Adobe

- Autonomy (HP)

- EMC- IBM

- Microsoft- Open Text

- Oracle

• Composite• Drupal• Dynamicweb• EPiServer• Microsoft SharePoint

• Plone• Sitecore• Synkron Via• Typo3• Umbraco• …

Local markets

• CoreMedia• e-Spirit• Getit / Onion• Imperia• Infopark• OpenCMS• Pirobase• RedDot (Open Text)

• SDL Tridion• Typo3• …

Local markets

What about XYZ?

xxx

How to navigate the marketplace?

xxx

Wrap up:

Marketplace

Janus Boye, J. Boye

jb@jboye.com

@janusboye +

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