the anti - smoking team

The Anti - Smoking Team

The Evils of Smoking!

Smoking – previous campaigns

• Campaigns against have been used aggressively since the 1960’s

1960’s Anti Smoking Ads

Smoking – previous campaigns

• Campaigns against have been used aggressively since the 1960’s

• Numerous campaigns over the last 50 years

Samples of previous anti – smoking images.

Samples of previous anti – smoking images.

Samples of previous anti – smoking images.

Image Targets

• Financial implications

Image Targets

• Financial implications• Health problems –Blood pressure.

Image Targets

• Financial implications• Health problems –Blood pressure.• Health problems - Fertility

Image Targets

• Financial implications• Health problems –Blood pressure.• Health problem – Fertility• Implications of lifestyle and image

Personal Financial Cost

• Cigarettes per day• 10 20 40• 1 year £1,500.15 £2,912.70 £5,825.40 • 2 years £3,000.30 £5,825.40 £11,650.80 • 10 years £15,001.50 £29,127 £58,254

Source :- http://www.wellbeinghypnotherapy.org.uk

Costs to the NHS

• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week

Costs to the NHS

• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week

Weekly costs £20m on Hospital Admissions£10m on GP consultations.Remainder on outpatients, and prescription costs

Source ASH/BHF

Money burning Image

Health - Fertility

• The effects of smoking and fertility are well documented.

• Campaigns have concentrated on the effects on the unborn child.

Health - Fertility

Health - Fertility

Health - Fertility

• Images showing the effects on fertility are less common.

Health – Fertility - Facts

• Most medical scientists agree smoking can affect fertility.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

• Men who smoke have a lower sperm count.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous

miscarriage.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous

miscarriage.• It takes twice as long to conceive when smoking

during IVF attempts• Source American Society for Reproductive Medicine.

Image of Pregnancy tester

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

• Causes arteries to narrow

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

• Causes arteries to narrow• This leads to higher risk of heart disease.

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

• Causes arteries to narrow• This leads to high blood pressure• Leading to higher risk of heart disease.

Health Impact - Blood Pressure

• We found blood pressure has not been a common anti-smoking image.

Blood pressure image.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

• Smoking affects the ageing process.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,

causing wrinkles to develop.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,

causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all sides of life.

• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin, causing

wrinkles to develop by reducing the oxygen the body needs to rejuvenate

• Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles.

Source:- Lovell Dale MD Mayo Clinics

Social and Skin Effects of Smoking

• Ageing images of twins, one a smoker, one who isn't.

Social and Skin Effects of Smoking

• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

Social and Skin effects of Smoking

• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

• We shot our model smoking and holding the pregnancy tester.

Social and Skin effects of Smoking

• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

• We shot our model smoking and holding the pregnancy tester.

• We hoped to convey the despair and the filth of smoking

Proposed poster locations

• Hospitals, GP Surgeries, Clinics, Health Centres• Waiting rooms (Stations and Bus terminals)• Schools, Colleges, Universities• Busy corridors of public buildings

Current Posters

Evidence of campaign failures

Locations

Development

Locations

Development

Location

Development

Location

Development