the academy of creative cooking cis2200

The Academy of Creative Cooking

Mervenur AydinMarielle Bachman

Marika Koguchi-CooperBurt Leacock

Gabriela RivadeneiraGoutam SarkarTimothy Setiadi

The Origins of Internet

1962Defense Advanced Research Project Agency (DARPA) is started by J.C.R Licklider and Lawrence G. Roberts focusing on packing switching

• Division of information into packets and sending each message individually, reconstructing the message once all of the packets arrive at their destination.

What is Packet Switching?

1964• Packet switching expert Leonard Kleinrock writes

a book on the subject, allowing feasibility for Lawrence Roberts to communicate without circuits

1965• TX-2 computer in Massachusetts establishes

successful connection with Q-32 computer in California using dial-up

1966• Lawrence Roberts plans Advanced Research

Projects Agency Network ARPANET

1967• Roberts publishes his computer-networking

concept

What is Computer Networking?

• A computer network is a type of telecommunications network between data processing nodes for the purpose of data communications.

1969• ARPANET uses Leonard Kleinrocks packet

switching theory as the node for development, and the first host computer was connected

1972• Bob Kahn with DARPA introduced open-

architecture network and develops Transmission Control Protocol/Internet Protocol (TCP/IP)

1973• Kahn joins with Vint Cerf to design TCP/IP in

detailBob Metcalfe develops Ethernet technology, LANS, PC’s, and workstations

1983• Official transition from the ARPANET host

protocol to TCP/IP

1985• First Interop trade show is held

1990• Arpanet is officially shut down

1992• Internet Society creates Internet Activities

Board, later renamed the Internet Architecture Board.

• This board was in charge of promoting the evolution of the internet and maintaining standards through the evolution

• Tim Berners Lee introduced Hypertext Markup Language (html) ad URLs together to create World Wide Web

1993• It was announced that World Wide Web

technology would be available to all any and all users at no cost, leading to the burst of growth and popularity of the internet that continues to this day

The Origins of E-Commerce

The Teleputer

• 1979 a British inventor named Michael Aldrich created online shopping system called the Teleputer

Teleputer

• Aldrich then connected a television to a transaction processing computer with a telephone line

• It became popular in the UK and Russia

• But soon a more improved system was created

Minitel

• In 1982 the precursor to the internet was created and launched in France, the machine was called the Minitel

Minitel

• The Minitel was an end-user information system to deliver information through telephone lines that were displayed on televisions

• It was used to purchase products, check prices, make reservations, check stock prices, and search telephone directories online

Minitel

• Minitel was originally developed to replace telephone directories

• Within 15 years over 9 million Minitel terminals were distributed which connected about 25 million users in France

• This was approximately 40% of the population of France at the time

World Wide Web

• In 1990 computer scientist Tim Berners Lee and his friend Robert a informatics engineer, published a proposal for the “World Wide Web”

World Wide Web

• The idea was inspired by the Dynatex SGML publishing tool developed by CERN

• Lee constructed the first web server and browser using a NeXTcomputer

• Soon after Mosaic and Netscape was created

Netscape

• Netscape set things apart by providing users with a online security called Secure Socket Layer (SSL)

• SSL encrypted messages in any online transaction

• This established a safer environment for sharing private data such as credit card numbers, names, and other personal information

• In 1995 Jeff Bezos started the company Amazon.com out of his garage in Seattle

• Amazon was the first business to successfully integrate the power of the web and e-commerce

• Customers could search for books by title, subject, author, and also browse by categories

• Amazon.com also made a simple secure system to make purchase with his patented “one-click” checkout system

• The most popular function that it offered consumers was the ability to write and publish a review as well as rate products

• EBay the first auctioning website was created in 1995 by a software programmer named Pierre Omidyar

• His first auction was a broken laser printer which he sold for $14.83

• Within two years he and an employee sold $7.2 million worth of products.

• Ten years later his company employed 13,000 people

• Served 220 million users and had sold $52.5 billion in auctions

• Paypal started in 1998 making it easy to perform payment processing online.

• Paypal services allowed users to send, receive and hold funds and currency worldwide.

• Due to security risks the Payment Card Industry Security Standards Council (PCI) was formed in 1994

• PCI set security requirements to ensure businesses communications and transactions would be safe for online buyers and sellers

• Currently, new devices such as laptops, tablets, and smart phones have made e-commerce easier and more efficient.

The Future of E-Commerce

• What is E-commerce today?

• 1990s vs Today– Process of ordering things–UrbanFetch

The Future of E-Commerce

Present and future of commerce• Social commerce• Mobile commerce• Personalization

The Future of E-Commerce

Social Commerce

What is Social Commerce?• Involves using social media• Online media that supports social interaction• User contribution in buying and selling of

products

Examples• Facebook• Groupon• Pinterest• Polyvore• LivingSocial

Social Media

M-Commerce

What is Mobile Commerce?• Many choose to think of

Mobile Commerce as meaning "a retail outlet in your customer’s pocket."

http://www.companiesandmarkets.com/News/Telecommunications/Indian-mobile-commerce-market-driven-by-the-growth-in-mobile-subscriptions/NI6862

Examples• Mobile vouchers, coupons

and loyalty cards• Location-based services• Customizable Information

services• In-app mobile phone

payments• Mobile marketing and

advertising

Personalization

“Welcome back, Alan. We have some new roller bags that can replace the one damaged on your last trip to Las Vegas.”

The Future of the World Wide Web

The Future of the World Wide Web

• Many experts say that the future of the World• Wide Web is unpredictable.• The three main topics we can make educated

guesses and discuss are security, social media, and privacy.

Cyber Security

• Cyber security has become a major part of our lives, and unfortunately only a small majority knows how to protect themselves.• The biggest problem, and one of the fastest growing areas of crime, is hacking. According to Interpol, hacking has caused an estimated global cost of $1 trillion a year in damage.

• We, the consumers, need to be educated not only about how to properly secure our personal information on the internet but also how to secure our personal laptops, tablets, smartphones and other data sharing technology devices.

Cyber Security

What is PICS?• PICS stands for Platform for Internet Content

Selection. This system allows information on the Web to be labeled and rated in various ways offering control over access to material without affecting the author's right to publish.

• A firewall is a piece of software or hardware that protects the security of a computer network by controlling incoming and outgoing traffic between the network and the rest of the Internet.

What is Firewall?

What are Bots?• Web robots, also known as bots, are software

applications that run automated tasks over the Internet, and are often used, by hackers, for malicious purposes.

• Computers infected with malicious bots can be directed by a third party, known as a "bot herder", controlling them. A bot herder can commit acts, such as a distributed denial of service, or DDoS attack. They are directed to target a system with traffic, overloading and effectively crashing the targeted network.

What are Bots?

Human Communication with WWW• At first, the web was

designed to be a space within which people could work on and share an expression of their mutual knowledge. This was seen as being the most powerful tool. We improved the communication with web technology.

• Web protocols can be improved to aid collaborative use, this helps editors to allow direct interaction with web data.

Human Communication with WWW

• Facebook, Foursquare, and Instagram are the four main social networks.

• Create profiles with photos, contact information and other personal information.

• Allows people to communicate with their friends, comment on each other’s posts and talk with other users through private or public messages and chat.

• Users are even able to share their location through geo location.

Social Network

• These websites allows people to communicate with their friends, comment on each other’s posts and upload their content to the web in the form of text, voice, images, and video talk with other users through private or public messages and chat..

• Users are even able to share their location through geo location.

Social Network

• These networks also collect data and store information on their sites, and create other digital dossiers or profile to sell to companies.

• What happens to the data these networks collect?

• Why would they want to share your pictures containing data telling where it was taken?\

• Why would you want to alert strangers to your current location with a drawn map and directions just by ‘checking in’?

Social Network

Pros & Cons of the competitor’s websites

• Rustico Cooking • International Culinary Center • Natural Gourmet Institute

Rustico Cooking

Rustico Cooking: Cons

• Front page is not attractive

• Website is not well organized

Rustico Cooking: Cons• Old version of

web• No social media

connected

Rustico Cooking: Pros• Easy to find

contact information

Rustico Cooking: Pros• Original and

useful content

Easy to reserve a seat

Rustico Cooking: Pros

International Culinary Center

International Culinary Center: Pros

• Simple layout but interesting

International Culinary Center: Pros

• Well organized• Connected

with social media

International Culinary Center: Cons

• Color combination is too simple and boring

• Too much unnecessary information

International Culinary Center: Cons

• Can’t find or leave comments or feedbacks about the institution

• No price available

The Natural Gourmet Institute

The Natural Gourmet Institute

Pros :- Creative Animation to start the homepage

Pros: • Good and simple organization

Pros: • Easy to find contact information

The Natural Gourmet Institute: Cons

Homepage

• Pictures are not attractive

Natural Gourmet Institute ConsNo specific course information available

Natural Gourmet Institute ConsUnable to go back to the homepage

Rules for a successful E-Commerce Website

General Rules

Name easy to remember Easy to access

General Rules

Well organized Build Trust

Homepage DesignStand out from the

competition Keep a simple design

Keep the website updatedInclude your clients in the

network

Homepage Design

Key TipsState clearly what you

offerState clearly how to

purchase

Immediately answer your correspondence

Key Tips

Building and Maintaining Website

HOW DO WE PROTECT OURSELVES?

What Do We Mean By “Back-End?”

• Dreamhost.com

Stablehost.com

GoDaddy.com

HostGator.com

Some companies that host large and small wesites.

Dynamic Back-End Support: Choice 1 Third Party hosting

Dynamic Back-End Support: Choice 1 Third Party hosting

Outstanding Support Fast Speed Flexibility of plans Huge bandwidth 24/7 Support

Third Party hosting

Using a third party hosts is good for many sites where the creator does not have great experience maintaining a website. Third party hosts will do the heavy lifting

1-Click installs SSH Secure Shell Access True Resource Management Blazing Fast Servers Automatic Software patches

Dynamic Back-End Support: Choice 1 Third Party hosting

The right servers for your product

Efficient and effective server redundancy

A knowledgeable Webmaster and IT person or staff

Proper SEO

Dynamic Back-End Support: Choice 2 Hosting in-house

Proper bandwidth (more is best)

Up to date software and patches

State of the art cabling Flexible service plan

Dynamic Back-End Support: Choice 2 Hosting in-house

Flexible service plan Up to date content Up to date antivirus programs Up to date Internet security

applications

Dynamic Back-End Support: Choice 2 Hosting in-house

• 6 Dell PowerEdge T420 Tower Servers

• Model 469-3777• CPU Type Intel Xeon E5-2407 2.2GHz 4C/4T• Cache Memory 10MBCPU • 80WMAX Processors2• Chipset Intel C600 series• Installed Memory Size8GB (2x4GB)• Memory Type DDR3MAX • Memory Capacity 384GB• Memory Features 12 DIMM slots• Hard Drive (Installed)2 x 500GB

Our Server

• We do things in-house– Three webmasters– Knowledgeable IT department– Up-to-Date software– Up-to-Date antivirus and internet security– Daily backups

At the Academy

The Academy of Creative Cooking Website:

www.aofcc.edu

Thank you for you time and consideration.

To find out more about our programs, contact us at

Tel: 212-456-7375

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