the 5 steps to having a brand that sings

have a brand that SINGS

The5Steps to

You must be crazy!

BUSINESS

Information Overload

...it’s like trying to drink from a fire hydrant...

light speedchange

Create a brand that others follow

More than just a logo...

Affects all the senses

S Stand-out Strategy

I Inspire Raving Fans

N Nanosecond recognition

G Gets share of heart & mind as well as wallet

S Stands for something

Have a brand that SINGS

S Stand-Out Strategy

Know Your Target

Know the problem you solve

Know where you want

your brand to go

Cut your own path through the brand jungle

Word

Of Mou

th

I Inspire raving fans

“My” brand

WHAT’S YOUR ‘EST’Funniest

Fastest

TallestStrongest

Smallest

FriendliestSmoothest

smartest

DeadliestHONEST

safestCleanest

Cutest

Cleverest

EasiestCoolest

N Nanosecond Recognition

more than a brand name

Does your card do it?

GGets share of mind and heart

as well as wallet

GET

S A

N E

MO

TIO

NA

L R

EAC

TIO

N

What’s in it for me?

SStands for Something

LOVEWhat

You Do

S Stands for SomethingHave FUN

S Stands for SomethingHave FUN

CHANGEThe World

Stand-Out Strategy

Gets share of mind and heart as well as wallet

Nanosecond Recognition

Inspire raving fans

Stands for Something

Having a brand that SINGS

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SINGS?5Steps to having a brand that

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