thalys - neige
Post on 07-Aug-2015
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Neige
Discover the possibilities of Guerilla and ambient media for Thalys Neige
Briefing
Illustrate the proximity of Brussels with the Alps (by Thalys train) by transforming a train station into a ski station. Photo animation in the stations of Brussels south & Antwerp central
Central idea
Central ideaFloor stickers in the shape of skis were placed on the ground in the train stations, pointing towards the Adshell billboards where more information could be found
Central ideaFolders (Thalys ski’maps) & lipsticks were
being distributed by hosts in the stations
Results
Large numbers of photos were taken
Very positive word of mouth & sales rise
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