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Thailand Automotive IndustryMoving Ahead with AEC : Opportunities and Challenges
By
Dr. Patima Jeerapaet
President of Thailand Automotive Institute
1
I. Overview of ASEAN Automotive industries
Note: ASEAN countries exclude CLMV Source: ASEAN Automotive Federation (AAF)2
7,445 7,322
9,0748,496
10,481 Sales11,285
7,485 7,395
9,2328,589
10,701
Production11,310
0
2,000
4,000
6,000
8,000
10,000
12,000
thousand
ASEAN Motorcycle production and sales
1,782 1,8872,127
1,913
2,516 Sales2,596
2,0222,216
2,697
2,124
3,102Production
2,995
0
500
1,000
1,500
2,000
2,500
3,000
3,500
(thousand)
ASEAN Motor vehicle production and sales
5
I. Overview of ASEAN Automotive industries (cont.)
Thailand• Population : 67 Million• Production 2011 : 1,457,795 Units• Sales 2011 : 796,123 Units• Product Champion : 1-ton Pick up
Indonesia• Population : 240 Million• Production 2011 : 837,948 Units• Sales 2011 : 894,164 Units• Product Champion : SUV and MPV, Big Truck
Philippines• Population : 92 Million• Production 2011 : 64,906 Units• Sales 2011 : 141,616 Units
Vietnam• Population : 87 Million• Production 2011 : 100,465 Units• Sales 2011 : 109,660 Units• Product Champion : Motorcycle
Malaysia• Population : 28 Million • Production 2011 : 533,515 Units• Sales 2011 : 600,123 Units• Product Champion : Passenger Car
ASEAN Key Indicators
• Population 2011 : 608.8 million • GDP 2011 : 2,153 Billion (US$)• GDP 2011 Growth rate : 4.4% • Car Production 2011 : 2.99 million units• Car Total Sales 2011 : 2.59 million units
The automotive hub of ASEAN
No Production Base Strong Production Base
Increasing demand
High domestic demand
Increasing capacity
Low Domesticdemand
ASEAN Automotive Matrix
I. Overview of ASEAN Automotive industries (cont.)
Source : The International Organization of Motor Vehicle Manufacturer (OICA)
World Total Production 2011 = 80 million
II. Opportunities for Thailand Current Situation of Thailand Automotive Industry
World Total Production 2011 = 20 million
7
8
562349
140 218 262 297409
533 628 703 682 631 614 549
800 796606
14
42
68126
153 175181
235
332
441 539 690 776
536
896736
457
556
359
143
321406
455564
751
960
1,1251,194
1,3011,392
999
1,645
1,458
0
400
800
1,200
1,600
2,000
2,400
12Jan-June
Unit: 1,000
Thailand motor vehicle production, domestic sales and export
Domestic Export Production 2,200 e
Note: Inculde passenger car, pick up 1 ton, van, bus and truck. Excluding motorcycle
Source : Thailand Automotive Institute (TAI)
II. Opportunities for Thailand (cont.) Current Situation of Thailand Automotive Industry
9Source : Thailand Automotive Institute (TAI)
II. Opportunities for Thailand (cont.) Current Situation of Thailand Automotive Industry
1,236911
527 604784 907
1,328
1,7672,027 2,112 2,055
1,599 1,7031,535
1,8462,007
1,106
178
137
245 214
267272
585
605
831
148107
102150
115
156
221
172
1,438
1,081
600
846
1,1261,210
1,962
2,378
2,867
2,359
2,080
1,653
1,924
1,635
2,026 2,045
0
500
1,000
1,500
2,000
2,500
3,000
3,500
12Jan-June
Unit: 1,000
Thailand motorcycle production, domestic sales and export
Domestic Export Production
2,500 e
37 39 53 48 55 56 59 64 66 68 70 71
63 61 47 52 45 44 41 36 34 32 30 29
415
1,144
1,696
2,290
2,900
3,382
3,753
4,5024,737
5,088
5,4385,668
0
10
20
30
40
50
60
70
80
90
100
0
1,000
2,000
3,000
4,000
5,000
6,000
2012f 2015f 2020f 2025f 2030f 2035f 2040f 2045f 2050f
Export share Domestic sales share Total
Total sales (thousand) Ratio (%)
10
II. Opportunities for Thailand (cont.) Thailand Motor vehicle production forecast
Source : Thailand Automotive Institute (TAI)
II. Opportunities for Thailand (cont.) Competitiveness among big 3 ASEAN
Source: Boston consulting group 11
12
Country 2009 2010 2011 2012 2013 2014 2015 2016 2017
THAILAND Euro3 Euro4
INDONESIA Euro2 Euro 4 (Tentative)
MALAYSIAGasoline Euro2 Euro 3 (Tentative)
Euro 4 (Tentative)Diesel Euro1 Euro 2 (Tentative)
PHILIPPINES Euro2 Euro 4 (Tentative)
VIETNAM Euro2 Euro4 (Under Study)
SINGAPOREGasoline Euro2 Euro 4 (Tentative)
Diesel Euro4 Euro 5 (Tentative)
II. Opportunities for Thailand (cont.)Emission Standard
13
III. Challenges for ThailandHuman resource development
483,000 501,200544,500 585,600 627,100 669,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
No. of Labours
18,20
0
43,30041,100
41,15041,900
18,20
0
43,30041,100
41,15041,900
18,20
0
43,30041,100
41,15041,900
Incresing Labours
• Environmentally friendly vehicles • Alternative fuel vehicle usage program
(Ethanol, Bio-diesel, CNG, Hybrid Vehicle, PHEV, EV, Hydrogen)
• Eco label (Carbon footprint, CO2, etc)
• Green manufacturing practices
• Recycling
• Improved safety• UN/ECE Regulations
• Safety Ranking publishing program
• ITS Intelligent Transportation System
14
III. Challenges for Thailand (cont.)Green automotive
• Green vehicle programAlternative fuel, CNG, bio-diesel, ethanol, hybrid
• Light weight vehicles
• GPS controlLocation and speed of fleets
• Safety IssuesUN/ECE standards: roll over, seat anchorages, etc.
15
IV. Become the Automotive Hub for the AEC in 2015
Thank you
16
Thailand Automotive Institute
www.thaiauto.or.th
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