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TEXT TRAILS & WAYFINDING Berkeley Homes: Woolwich Riverside

LONDON’S CREATIVE DISTRICTS

OR NEIGHBOURHOODS

ROYAL OAK WHITE CITY

NINE ELMS OPPORTUNITY AREA SOUTHBANK

LONDON BRIDGE QUARTER GREENWICH PENINSULA

STRATFORD QEOP EARLS COURT

DEPTFORD CONVOYS WHARF CRYSTAL PALACE

KINGS CROSS CITY OF LONDON

CANARY WHARF / WOOD WHARF PADDINGTON CENTRAL

BENEFITS OF A CYCLING BOOM

    •  Economic Generator. Cycling retail generates

nearly £3bn a year for the UK economy. Cycling is one of the few modes of transport to increase sales during the recession

•  Linking London. There has been a 117 per cent rise in cycling since 2000 on the Transport for London Road Network (TFL Road Network)

•  London’s Future is a Cycle City. By 2015, London will have 12 “Super-Highways’ dedicated to cyclists, allowing easy access across the City

BENEFITS OF A CYCLING BOOM

    •  Economic Generator. Cycling retail generates

nearly £3bn a year for the UK economy. Cycling is one of the few modes of transport to increase sales during the recession

•  Linking London. There has been a 117 per cent rise in cycling since 2000 on the Transport for London Road Network (TFL Road Network)

•  London’s Future is a Cycle City. By 2015, London will have 12 “Super-Highways’ dedicated to cyclists, allowing easy access across the City

TEXT TRAILS & WAYFINDING Berkeley Homes: Woolwich Riverside

Arts & Culture

as Catalyst

Food$$

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CULTURE$

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Spaces$

Sport$&$

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Enterprise$

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Architecture$

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Streetscape$

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TEXT TRAILS & WAYFINDING Berkeley Homes: Woolwich Riverside

DELIVERABLES: FUTURECITY HAVE DEVELOPED 7 SEPARATE STRATEGIES FOR CLIENTS AS A RESULT OF THE VNEB PLACEMAKING PROCESS

10 CULTURE & PLACEMAKING DOCUMENTS

25 ART COMMISSIONS

4 ARTS AWARDS

3 GALLERY PARTNERSHIPS

46 EXHIBITIONS

125 ARTISTS EXHIBITED

3 GALLERY PARTNERSHIPS

RA SCHOOLS GALLERY ROYAL ACADEMY NEW RIVER VILLAGE CHELSEA FUTURESPACE UNIVERSITY OF THE ARTS GROSVENOR WATERSIDE

STUDIORCA ROYAL COLLEGE OF ART RIVERLIGHT $

StudioRCA Launch event

StudioRCA ROYAL COLLEGE OF ART Public programme of artist’s in residence and alumni exhibitions Reachout RCA community programme Events and talks

“THIS FANTASTIC ARTS SPACE WILL HELP ANIMATE NINE ELMS AND DRAW THE WIDER WANDSWORTH COMMUNITY INTO THIS NEW PART OF THE BOROUGH.” -COUNCILLOR GOVINDIA, WANDSWORTH

RCA PROJECT SPACE LAUNCH

StudioRCA Lobby Commission – Jeroen Van Dooren 

StudioRCA Lobby Commission – Jeroen Van Dooren 1/5 St James Riverlight commissions for RCA Fine Art Students 

2/5 StudioRCA Lobby Commission – Vivian Zhang

TERRA LUDIS, SIMON & TOM BLOOR

Simon & Tom Bloor, Terra Ludi

PROJECT(THREE:(TIDAL(FORMS(PETER(NEWMAN(

Kate Davis & David Moore, Light & Water

RIVERLIGHT ART MAP

•  LINKING ART COMMISSIONS TO GALLERIES & VENUES IN THE AREA

•  CONTEXTUALISING RIVERLIGHT AS A LOCATION FOR CULTURE

OCTOBER 2014

ST JAMES ALBERT EMBANKMENT PLACEMAKING STRATEGY

$

$TEAM$STUDIED$AT$THE$RCA,$BASED$IN$LONDON$AND$BERLIN$

$

EMPLOY$NEW$TECHNOLOGIES$TO$CREATE$WORK$WHICH$DRAWS$ON$OP$ART,$KINETICS$

&$POST1MINIMALISM.$

$

ATTRACTING$NEW$AUDIENCES$IN$MUSEUMS$WITHOUT$WALLS,$CREATING$WORKS$

THAT$ENCOURAGE$AN$ACTIVE$RELATIONSHIP$BETWEEN$PEOPLE$AND$THEIR$

SURROUNDING$ENVIRONMENT$

$

RANDOM$INTERNATIONALS$$INSTALLATION$‘RAINROOM’$AT$THE$BARBICAN$WAS$

CRITICAL$AND$PUBLIC$SENSATION$WITH$VISITORS$WAITING$FOR$UP$TO$12$HOURS$TO$

SEE$AND$EXPERIENCE$THE$WORK$

$

RAINROOM$IS$A$100$SQ$FT$FIELD$OF$CONTINUOUS$FALLING$WATER$THAT$STOPPED$AS$

THE$VIEWER$WALKED$AROUND$THE$ROOOM$WITHOUT$BEING$DRENCHED$IN$THE$

PROCESS$

$

$

AT$THE$$MUSEUM$OF$MODERN$ART$PEOPLE$STOOD$IN$LINE$FOR$UP$TO$8$HOURS$TO$

EXPERIENCE$THE$WORK$

$