testing the waters slides
Post on 29-Nov-2014
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The POWERof Digital
Influence
presented by Lindsey Fair
The only reason one has influence over
another is because another
acknowledges it, recognizes the existence of it.
Your peers
do influence your clout score. It ain’t all robots.
The more you share and
participate, the more your
influence will rise.
how much content you
create, how much content you
curate,
and more importantly whether
that adds value to his audience.
Online vs
Offline
Right now it’s kind of “hmm, that’s interesting.” but
the goal for the
social media influence industry is to provide in-depth analytics tailored to a client company on how to most effectively spend its social media dollars.
Employment Perks Community
Klout, Twylah, Traackr, TwentyFeet, Peer Index, SocialIQ, Booshaka
…
It's not absolute - its probabilistic.
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr
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