test evaluare

Numele, Prenumele ____________________________ Data___________ Grupa ________________

Numele, Prenumele ____________________________ Data___________ Grupa ________________

1. Definii noiunea de publicitate________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2. Clasificai publicitatea dup criterii

Dup tipul adresantului este :

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Dup tehnica de execuie:

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Dup obiectul activitii urmrit de reclam

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3. Identificai avantajele i dezavantajele publicitii________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4. Apreciai eficiena politicii promoionale n baza unor cazuri concrete ale firmelor autohtone.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5. Alctuii un mesaj publicitar

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