temasek polytechnic (ec) final project guideline

Temasek Polytechnic, Entrepreneurship Centre

1

Guidelines for the Report

1. Executive Summary

• Business Idea.

• Summary/Introduction to Company. Company name, logo and elaborate on the company’s branding.

• Summary of Unique Selling Point (USP).

• Summary of target customer profile.

• Summary of Product/Services offered.

• Vision. (What you want to achieve a few years down the road).

• Mission. (What you have to do to achieve your vision).

• Business Goals/Objectives.

2. 8 Step Business Model

• Value Proposition (The value and benefits customers receive from your business).

• Revenue Model (How you get your sales e.g. direct selling, subscription, advertising).( Financial models)

• Market Opportunity (Who is your target customer – deep profiling, size of segment).

• Competitive Environment (Who are the competitors, their strengths/weaknesses). (5 forces)

• Competitive Advantage (How you are different/better vs. competitors).

• Market Strategy (4P’s: place (e.g. website, user experience), price, product, promotion (includes advertising). Include your advertising message, and ways to reach your target consumer (e.g. advertising medium).

• Management Team (Your top management’s profile, and how their experiences and skills help the business to succeed).

• Organization Development (Different departments and functions in your company, breakdown of work).

3. References

4. Appendix (if any)

Important Notice:

• You must include all the tasks you performed each week as part of the Final Project

• Oral presentation will be 15 minutes (min) to 20 minutes (max), with time to be divided equally among the team members.

• You have to submit a Final Project report (softcopy), the oral presentation files (softcopies), and product prototypes (if any) on the day of oral presentation.