technology within your program - national association of ......evolution of pr, but it’s also...

CONN-SELMER INSTITUTE 2014 David W. Vandewalker, presenter

Technology within Your Program Session 7 – Music Parent Booster Seminar Marc Whitt and Matt Bonfield

Marc C. Whitt, Association of Music Parents

What social media is…and isn’t.

“Social media involves a natural, genuine conversation between people about something of mutual interest…”

~ Dave Evans, Author, Social Media Marketing: An Hour A Day

“Social Media is not only critical to the evolution of PR, but it’s also necessary to effectively communicate with the people who can help you extend the conversations that impact your business.”

~ Brian Solis, Author, Putting the Public Back

in Public Relations

}  Building community by establishing, enhancing or renewing relationships

}  Communicating news and information to your constituents in a timely manner

}  Communicating shared values to constituents }  Branding the organization, its mission,

values, achievements to a wider audience }  Encouraging support – volunteerism,

fundraising }  Driving traffic to organization’s website

}  Finding a forum to self-promote }  Belly aching }  Advertising a member’s business }  Attacking the music director }  Attacking one or more members of the

boosters organization }  Confessing past wrongs, apologizing – drama

at its finest

}  Determine social media platform and “cultivate.”

}  No promotional “fluff” allowed (aka, “I had a tuna salad sandwich for lunch!”)

}  Determine and target audience/s to enhance or establish and enhance relationships.

}  Include local media outlets. }  If successful with first social media platform,

consider adding a second one

}  Prepare an agreed upon social media policy. }  Continually remind yourself it’s about

cultivating relationships! }  Use “Followers” and “Friends” as opportunities

for additional contact in different venues. }  Use photos and video as additional

opportunities to communicate and market your organization.

}  Develop design consistency to establish and enhance the brand.

}  Determine account administrators – preferably 2-3 including the music director.

}  Personal conflicts between an administrator and booster should not result in one being “blocked.” Personal dramas not allowed!

}  Have fun and communicate! Remember, we’re advocating, communicating, sharing, encouraging

Questions, Suggestions & Comments

Marc C. Whitt

@marcwhitt

marc@amparents.org

www.marc-c-whitt.branded.me

Matt Bonfield Association of Music Parents

“Keep it fresh and flowing, a website is like a room… it needs airing!"

~ Austin & Locke

} Choose a great design!

}  User friendly, but what does that even mean? }  Easy to navigate }  Relevant content }  Interactive features }  Branding, aesthetics, and color }  Mobile compatibility

} Mobile capable platform

}  Responsive }  Simplistic }  Define your context }  Interactive }  Ensure compatibility }  CTA (Call to action)

} Tools of the trade

}  MailChimp }  Google Docs, Sheets, Forms }  Calendar choices }  Volunteer Spot

}  Using a Content Management System ◦  WordPress, Joomla, Drupal

}  Integration of Social Media

}  Twitter }  Facebook }  Instagram

}  How to avoid information overload

} Choosing a provider

}  Fully managed –or- on your own }  Ensuring continuity of organization ◦  Domain registration ◦  Transitioning to new regime

}  Reliability of services }  Infrastructure components }  Storage, data transfer, control panel

} Housekeeping

}  Content presentation and direction ◦  Info scarcity vs. info overload

}  Advertising ◦  Benefits and caveats

}  Multimedia ◦  Do’s and don’ts

}  Heading into the future

}  The AMP community continues to grow through Social Media Channels.

}  Facebook.com/AMParents. }  Twitter.com/musicparents }  Pinterest.com/musicparents ◦  Facts about music education ◦  Latest stories and articles ◦  Fun facts

Questions, Suggestions & Comments

Matt Bonfield matt@amparents.org