technology and the real-time web: blog world expo 2009

Technology and the Real Time Web

The Real Time Web

“Everything is moving faster now, whether you like it or not. It is like a sushi duck moving past you at 100 miles an hour, with 1,000 choices.”

-- Steve Rubel

2 © 2009 | Louis Gray | www.louisgray.com

The Drive to Real Time

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More data is being consumed and produced than ever. Consumers want live answers, immediately. Delays in shuttling information is not tolerated.

Benefits include faster discovery, conversations.

What Is Real Time?

1.  Search Or Discovery of Real Time Content 4 © 2009 | Louis Gray | www.louisgray.com

What Is Real Time?

2.  Transport of Data In Real Time Between Sites 5 © 2009 | Louis Gray | www.louisgray.com

What Is Real Time?

3.  Live Activity Without Requiring Refresh See clip: http://bit.ly/3SS0bl

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Why Real Time Now?

> More Sources –  Collaboration Tools –  E-mail –  RSS –  Social Networks –  Twitter –  YouTube

> More Places –  Mobile –  Desktop –  Web

> Short Attention Spans –  Microblogging –  Partially Read Content

> Technology

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Real Time Search & Discovery

Even Google Is Too Slow

> One Perfect Answer for Everyone

>  Works great, right?

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Even Google Is Too Slow

>  Is This the Perfect Answer?

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Twitter Search

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See YouTube: http://bit.ly/3z0w6d

Collecta

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See YouTube: http://bit.ly/42CApj

OneRiot

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Twazzup

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FriendFeed Search

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Real Time Data Transport

Data Is Flowing Everywhere

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Problem Statement

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> Aggregation Sites Need Live Updates

> These Sites Constantly Poll Source Services –  Resulting in unnecessary overhead for both cos. –  Most of the time, returning no new updates.

>  Infrequent Polling Means Data Is Out of Sync –  Perceived delays of RSS posts hitting readers. –  Perceived delays of Tweets hitting social networks.

Pubsubhubbub

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> Open Source Protocol Extending RSS & Atom –  Introduces concept of a “Hub” between the source

and the destination (or publisher and subscriber). –  Avoids repeated polling of the URL, subscribing to

the hub instead. –  On changes, the publisher notifies the hub. –  The hub then notifies the destinations. –  PSHB (or “Hubbub”) powers Blogger, FriendFeed,

Google Reader Shares, FeedBurner, many more services.

Benefits of Pubsubhubbub

> Examples –  Blog > Twitter

via Twitterfeed –  Blog > FriendFeed –  Reader > FriendFeed –  Reader > Twitter

via Reader2Twitter

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TwitterFeed

> RSS to Twitter > Publish your blog and it hits Twitter immediately > Powered by Pubsubhubbub. > Announced on Thursday

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Reader2Twitter

> Google Reader shares to Twitter in real time.

> Add to existing Twitter or make a new one.

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Pingie

>  Instant Mobile Alerts

> RSS to Mobile Text

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Eliminating the Refresh

FriendFeed

>  Aggregation of More than 50 Social Sites with Integrated Discussions and Rich Media –  Accelerated with

Real-Time At Its Core –  New entries continually

populate the site, unless you pause the new data

–  Comments added to discussions catapult the active conversations to the top

–  No refresh needed

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Facebook

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See YouTube: http://bit.ly/25ZnUi

Google Wave

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Google Wave

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LazyFeed

29 © 2009 | Louis Gray | www.louisgray.com See YouTube: http://bit.ly/3OxBCH

JS-Kit Echo

JS-Kit’s Echo commenting platform lets blog owners and commentors see updates in real-time as new notices are posted. The product also actively tracks blog “reactions” from around the Web, including Twitter and FriendFeed.

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Real Time Summary

> More Data. More Places. Faster. > Real Time Enables Social Elements. > Real Time Keeps Services Synched. > Real Time Is About Now. > Real Time Is Real.

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Thank You

Reach Me In Real Time

blog.louisgray.com @louisgray

408 646-2759 louisgray@mac.com

Contact me to present live, or talk to your team about real-time, new media and blogging.

33 © 2009 | Louis Gray | www.louisgray.com