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#TECHBIZ

TRANSFORMATION

SERIES

BUILD, ADAPT, THRIVE

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EIC Webinar

May 2020

About Me

Muyideen Dosumu CAPM │ Co-Founder & CEO

• I am currently the co-founder and team lead at GatePass.• 5 years of experience in project management, research and

strategy across multiple industries including Real Estate, Utilities and Financial Services.

• Competency areas include Strategy and Market Research, Cost Optimisation, Financial Modeling, Digital Governance & Operating Model, Digital Transformation etc.

• Previously worked at KPMG as a management consultant, and at Broll Nigeria (CBRE Affiliate) as a Research Analyst.

• I am passionate about building solutions to improve living in AfricanCommunities.

muyideen@gatepass.io@DeenDosumu Muyideen Dosumu

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Commercializing your App

To commercialize your app, you need to clearly define your Business Model

Your Business Model defines how your product

or business creates / delivers value

Your Business Model is centered around 3 key levers

Markets

Where do we compete? With who?

Propositions & Brands

What are you selling to them and why should they buy it?

Customers and Channels

Who are we selling to and how will we reach them?

What we did at GatePass

Markets

Where do we compete? With who/what?

Where we compete- Residential (by Customer Segment)- Property / Facility Management (by Value

Chain)With who/what- Emails/Whatsapp groups- Other property management software

Value Proposition

What are we selling and why they should buy?

What we’re selling• Community Management SoftwareWhy buy• Enhance resident experience• Optimize cost and performance• Provide end-to-end transparency• Provide platform for monetization

Channels

Who are we selling to and how will we reach them?

Who• Gated Communities• Property/Facility ManagersReach• Property publications• Property conferences• Property associations

You can explore and combine different monetization models for your product

Advertising

Affiliate Marketing

Sell Data

Freemium

Marketplace

Virtual Goods

Software As A Service

Transaction Fees

Display third party ads in your app

Earn when a user purchases a product through your app hosted link

Selling extensive data to interested third parties

Offer a basic free sample version of your product, then sell a premium service –based on feature/time/storage

E-commerce platform connecting buyers with sellers

Sell in-app virtual content – coins, avatars, stickers; for a fee

Subscription-based app monetization model

Charge users reasonable fees for every completed transaction

You should explore a multi-channel approach to marketing your product

Social Media Marketing

Industry Specific Marketing

Email/Content Marketing

Traditional Marketing Channels

Influencer Marketing

Thought Leadership

Utilize popular social media channels used by your target customers

Explore industry specific channels e.g. associations, events, publications etc.

Tell engaging stories and content consistent with brand values

Explore traditional channels like radio, TV, billboards, flyers etc.

Partner with popular individuals to market your services to their network

Position product as a subject matter expert on matters in your field

GatePass Marketing Examples

Content Marketing Thought Leadership

Covid.gatepass.ioRoutes – Douglas Osunde

Routes by GatePass is mapping African stories one route at a time. This project sits at the intersection of life stories and mobility in African contexts. Through Routes, we explore how African lives are shaped by mobility, migration, journeys and modes of transport; and how places take on the stories of the people who have visited or passed through them

We are active in 9 communities with 709 homes across Nigeria

9COMMUNITIES

1,042RESIDENTS

704 HOMES>16,000 PASSES CREATED

FEATURED IN

About GatePass

About GatePass

GatePass connects estate managers and their residents on the issues that matter.

We enable estate managers and their residents to collaborate, harmonize goals, build trust and grow together as a community.

Helping Communities Grow Together

GatePass provides integrated digital platforms for community actors to interact

Community Manager Community Resident Community Security

• Two-sided digital platform ensures that estate managers and their residents stay connected.

• Estate managers create, manage and track communities and households.

• Allows residents manage their visitors, staff, complaints, bills

• Improves communication with security and community leadership

• Builds trust within communities and regularizes bill payments

• Provides real time list of all visitors and staff with valid access to the community.

• Provides view of emergency notifications and their nature

A Digital Platform for Property Managers and their Residents

PAYMENTS

Collect rent, common charges and more

MAINTENANCE REQUESTS

Submit, organize, dispatch requests, track status, share images and more.

COMMUNICATION

Easily communicate with a single tenant, a unit, an entire building, or portfolio via web & mobile messaging

SECURITY

Easily register guests, staff and alert relevant authorities in emergency situations.

In addition to Multi-Family Residential properties, GatePass can also be extended

• Single-family Homes

• Student Accommodation

• Country & Social Clubs

• Office Buildings

In addition to Multi-Family Residential properties, GatePass can also be extended

SchoolPass reduces anxiety around school pickups through pick up notifications and permissions management

The Digital Solution Helping Communities

Grow Together

Can be set up in less than 5 minutes

Let's change how we experience our communities together!

@GatePass @GatePassCMS www.gatepass.io hello@gatepass.io +2348183913515

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