tbex north america 2016; how to bulid a thriving community around your brand, bret love & mary...
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How to Build a Thriving Community
Around Your BrandBret Love & Mary Gabbett @GreenGlobalTrvl
Green Travel Media / Green Global Travel
• The difference between an Audience and a Community.
• Why Community > Traffic.
• How a strong Community benefits your business.
• How to identify your ideal Community members.
• 8 actionable steps towards building a Community.
Today’s Key Take-Aways:
STATISTICS Unique ViewsPage Views
Time On Site
GreenTravelMedia.com @GreenGlobalTrvl
An Audience merely consumes your work. A Community interacts, shares, and promotes your
work to others.
Audience vs. Community?
“If you have a strong community, you don’t need to get huge traffic numbers. Building a
community gives you more influence.” -Annemarie Dooling
(Head of Growth @ Vocativ / Audience Development @ Yahoo / Senior Community Editor @ The Huffington Post)
GreenTravelMedia.com @GreenGlobalTrvl
The Power of Community
People who are part of your community are more likely to:
• Spend longer time on site• Share more of your content• Read your stuff without being prompted on social media • Send your newsletter to friends/family• Create content for you in the form of a comment • Provide User Generated Content in the form of photos, etc.
GreenTravelMedia.com @GreenGlobalTrvl
Ask yourself: How invested is this person in your work & how invested are you in them reading your work?
Benefits of Community
GreenTravelMedia.com @GreenGlobalTrvl
“The Great Myth of Blogging is that traffic is the most
important metric. IT’S NOT. The greatest metric we can
aspire to as bloggers is influence over our
community’s choices”. –Bret Love
The Secret Formula For Finding Your Community
Your Interes
t
Core Values
Your Community
Feel Good Thing
GreenTravelMedia.com @GreenGlobalTrvl
How To Build Your Community
Join Groups
Connectors
Unique Voice Network
Partnerships
Guest Posts
Connect w/ Readers
GreenTravelMedia.com @GreenGlobalTrvl
Help Others
GreenTravelMedia.com @GreenGlobalTrvl
• Not defining your brand• Not understanding your audience• Overextending Yourself• Writing for Clicks• Complacency
GreenTravelMedia.com @GreenGlobalTrvl
“Never forget your obligation to your community. And never stop innovating, so it’s impossible for your community to forget you.”
-Bret Love
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