tarrystone digital brand development
Post on 13-Jul-2015
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Key Factors Our Brand Competitor A Competitor B Competitor C Comment
PARODY IDYLLIC
SANITISED
HORROR
PSYCHOTIC
GOTHIC FANTASY
Management agreement +
briefing
Review of current activity
Customer contact points
Competitive analysis
Brand review and development
Channel + message planning
Agree activity with each profit centre
Develop integrated
plan
Make web site ‘Marketing Central’
Re-launch
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