talent marketing
Post on 09-May-2015
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Talent MarketingHow to ensure synergy between
marketing and talent management
Yay, I’m doing Talent Marketing?
now what?
let’s sit around and talk about it
uselessly for hours?
Before we start the Talent Marketing Process…
do we have the right
data?
MessageChannelGoal
GTCM: Talent Marketing Processtarget
Let’s check GTCM for the data we need
MessageChannelGoal
GTCM: Talent Marketing Processtarget
Follow up on Talent Planning - what are the overall TMP/TLP goals per function ,
their JDs and people required for
these functions.
How many of the TMP/TLP goals can come from Talent Pools of EP Returnees, EwA
etc. !
What are the diversity ratios of my LC in gender, age, year of study, faculty, university etc.
!Where does my value
proposition make sense? (which demographics respond
well to TMP/TLP)
What channels have I previously used and were
they successful?
What are the key messages that will
engage these people. !
What are the key messages that link to the value propositions of the Team Member
Program?
Fill in the Talent Marketing Report.
check the wiki for tools.
okay now I have data…
MessageChannelGoal
GTCM: Talent Marketing Processtarget
Develop your process
Based on Talent Planning work with
Marketing to ensure you are tracking
them on the conversion and
channel KPIs
Decide on the key markets you will tap through looking at historical data and
goals.
Decide on key channels based on
historical data.
Align with National TMP-TLP products
and innovate to ensure messaging aligns with the key
markets
for example:
GoalFor example LC
ABC decides they need:
x 3 x 9
and so on… !These Job Descriptions should contain the profile needed in order to support Marketing through defining the target.
For example LC ABC decides they need to put only teaching students within oGIP as they are planning to expand and grow in oGIP Teaching
Sub-product
The target should be based on goal specific requirements and the historical data collected.target
In LC ABC, we can also see that 31% of the previous applications for TMP come from the Business Faculty (38%). Therefore LC ABC
decides to focus on the target marketing of business in order to
attract more applications.
Based on historical data and the profile defined within the JD, Marketing decides to focus on specific markets for specific
JDs. Eg. recruiting CIM members from IT department.
Channel
EG. In LC ABC, based on historical data we can see that the most successful channels for
attracting applications are Facebook and Website.
Decide on key channels based on historical data.
MessageAlign with National TMP-TLP products and innovate to ensure
messaging aligns with the key targets of your market.
National TMP and TLP product packaging
coming soon!
tips and tricks
MessageChannelGoal
GTCM: Talent Marketing Processtarget
who’s managing this process?Talent Management
Marketing
However, Talent Management should keep a close watch on Marketing
during the Channel and Messaging process to ensure that the result is
being achieved.
let’s do it!
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