tackle your football engagement strategy

#secondstreetlab

#secondstreetlab

Speakers

Julie FoleyDirector of Affiliate Success

Second Street@julie_foley

Emily ThousandAffiliate Success Manager

Second Street@emilythousand

John DzaranVice President, Advertising Tacoma News Tribune & The

Olympian@jdzaran

#secondstreetlab

Questions & Twitter

Follow @secondstreet on Twitter!    Want to win an exclusive prize? Tweet with our hashtag #secondstreetlab    

Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.

#secondstreetlab

Second Street Platform

Photo Voting

Offers EmailBallot

Trivia Quiz

Personality Quiz

Pick ‘em

Sweepstakes

Surveys

#secondstreetlab

secondstreetlab.com/football

#secondstreetlab

#secondstreetlab

PICK’EMS

#secondstreetlab

Second Street Managed Pick’ems

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Important Dates

Game Date

Top 15 College Football Pickoff Thursday September 1, 2016 – Saturday November 26 , 2016

Pro Pick’em Thursday September 8, 2016 – Sunday February 5, 2017

College Bowl Games Saturday December 17, 2016 - Monday January 9, 2017

Big Game Sunday February 5, 2017

#secondstreetlab

#secondstreetlab

Survivor Game

250$100

Optional

Survivor Game

#secondstreetlab

Weekly Prizes

#secondstreetlab

Weekly PrizesOverall Grand Prize

#secondstreetlab

Survivor Game

$

#secondstreetlab

Integrate Sponsors

Banner Ads

Logo in Branding

#secondstreetlab

VIP picker

Logo/Link on Welcome Page

Logo in Prizes Section

Integrate Sponsors

#secondstreetlab

Invite Email

Integrate Sponsors

#secondstreetlab

Don’t forget to make your picks this week for a chance to win $2,000! www.yourstation.com/football

As a special thank you, here’s a great offer from Esquire Imax. Print this off and bring it in!

Integrate Sponsors

Weekly Reminder Email

#secondstreetlab

Kate BareDigital Product and Operations Manager

…a layered promotions strategy would capitalize on all the

excitement surrounding football season in order to reach the widest possible audience.

#secondstreetlab

The News Tribune Tacoma, WA | 54K circulation

Pro Football Pickem

#secondstreetlabFootball Quiz Bundle

The Campaign

#secondstreetlab

#MyFanStyle Photo Contest + Ballot Fan Survey + Infographic

The Campaign

#secondstreetlab

Results

$126,500 in revenue

#secondstreetlab

Results

1,500+ users engaged

#secondstreetlab

QUIZZES

#secondstreetlab

Personality Quizzes

Definition: A quiz designed to help people discover something fun about themselves.

“Which Stadium Food Are You?”“What Kind of Sports Parent Are

You?”

#secondstreetlab

Trivia Quizzes

Definition: A quiz designed to test someone’s knowledge about a particular subject.

“Are You The Biggest Football Fan?”

“Green & Gold Trivia”

#secondstreetlab

Take the quiz! secondstreetlab.com/footballquiz

#secondstreetlab

100+ Turnkeys Available Now

secondstreetlab.com/turnkeys

#secondstreetlabQuiz Bundle

The News Tribune Tacoma, WA | 54K circulation

#secondstreetlab

SUBMISSION CONTESTS

#secondstreetlab

The News Tribune Tacoma, WA | 54K circulation

#secondstreetlab

Offer Great Prizes

Grand Prize Winner (Most Votes): Tickets + travel for 2 to a game

($3,000)

Grand Prize Winner (Judge’s Choice): Tickets + travel for two ($3,000)

2nd Place:Fan Prize package ($500)

3rd Place:NFL.com gift card ($250)

#secondstreetlab

Announce Finalists on Instagram

#secondstreetlab

BALLOTS

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1,200+ votesBiggest Fan Ballot

The News Tribune Tacoma, WA | 54K circulation

#secondstreetlab

Best Mascot or School Spirit Ballot

#secondstreetlab

Prep Football Turnkey Available

#secondstreetlab

SURVEYS

#secondstreetlabCustom Engagement

Survey

The News Tribune Tacoma, WA | 54K circulation

#secondstreetlab

Infographic created

from reader survey.

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SWEEPSTAKES

#secondstreetlab

The Winston-Salem JournalWinston-Salem, NC | 76K circulation

Panthers Ultimate VIP

Sweepstakes

#secondstreetlab

Results

1,000+ entries

#secondstreetlab

Results

50% email opt-in rate

#secondstreetlab

OFFERS

#secondstreetlab

$59 each$175 value(66% discount)

The Seattle TimesSeattle, WA | 200K circulation

#secondstreetlab

$54,000 in revenue

The Seattle TimesSeattle, WA | 200K circulation

#secondstreetlab

HOW TO SELL

#secondstreetlab

Plan It Out

#secondstreetlab

Sell a Season Long Campaign

#secondstreetlab

It’s Not a One-Off

#secondstreetlab

Get Staff Buy In

#secondstreetlab

Sales MaterialsPRO FOOTBALL

CONTEST

#secondstreetlab

Advertisers to Target

#secondstreetlab

Presenting Sponsorship Package

Sample Sales Package

#secondstreetlab

secondstreetlab.com/football

#secondstreetlab

HOW TO PROMOTE

#secondstreetlab

Core Media: Print

Short URL

Prizes

#secondstreetlab

Core Media: TV

Short URL

Prizes

Talent as VIP Picker

#secondstreetlab

Core Media: Radio

Live Broadcast at sponsor location

#secondstreetlab

Talent as VIP Pickers

#secondstreetlab

Email: #1 Driver of Promotions

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8

Entries on Day Email Was Sent

#secondstreetlab

53% of email is opened on mobile

#secondstreetlab

The human finger is

26x26 pixels

Use BIG BUTTONS

#secondstreetlab

Email

• Invite to all past players

• Weekly reminders / winner announcements

#secondstreetlab

Display Ads

#secondstreetlab

#secondstreetlab

Rich Media

Leaderboard Ad

#secondstreetlab

Rich Media

Pencil Ad

Pencil Ad Expanded

Leaderboard Expanded

#secondstreetlab

Social Media

#secondstreetlab

Social Media

#secondstreetlab

Social Media

Put codewords in your Snaps!

#secondstreetlab

Social Media

#secondstreetlab

Want to drive traffic on Instagram?

Links in captions are not clickable

#secondstreetlab

Want to drive traffic on Instagram?

Instead, put “link in profile”

link in profile

#secondstreetlab

TAKEAWAYS

#secondstreetlab

DRIVE ADVERTISER RESULTS

#secondstreetlab

BUNDLE

#secondstreetlab

TREAT SPONSORS LIKE VIPs

#secondstreetlab

MAKE IT FUN

#secondstreetlab

Get certified by July 22 to win

Second Street University

#secondstreetlab

Second Street Summit

secondstreetlab.com/summitsecondstreetlab.com/summit

#secondstreetlab

Upcoming Football Webinars

secondstreetlab.com/webinars

July 12th

@ 3pm ESTAugust 9th @ 1pm EST

#secondstreetlab

Q&A

Julie FoleyDirector of Affiliate Success

Second Street@julie_foley

Emily ThousandAffiliate Success Manager

Second Street@emilythousand

John DzaranVice President, Advertising Tacoma News Tribune & The

Olympian@jdzaran

#secondstreetlab

secondstreetlab.com/football