swish pink facts /// visual content creation /// passionately pink for the cure

Susan G Koman Benefit Event, "Swish," is a Charity Basketball Game & Music Video Shoot hosted by Pelham CEO, Rashiek Barber, of Perfect Strangers NYC Ent, JustUs FilmCo & JustUs Music Group. Mourning the loss of his mother, Robin, to breast cancer last year, Rashiek created this event to channel his grief into action. Leveraging his immense musical network and love for his mother, Rashiek created this multi-faceted event. is not only a charity basketball game, it is also a music video shoot allowing for a continuing breast cancer awareness campaign to live within each click to view the video. Rashiek’s last video, “Got It” earned over 50,000 views motivating Rashiek to raise awareness through his music. The basketball game featuring “PA by Nature” vs. “NY by Nature” will expand Rashiek’s efforts straight down I-95; however, the music video will expand his efforts in a limitless fashion.