swad candy - re-branding

WE Raiders ADHISH KUMAR SINHA (01)

ASHISH BADHE(08)

AKHIL SAKARWAL(02)

HARISH KUMAR (16)

MANOJ KUMAR(23)

SURBHI SINGH()

Just Remember Your Childhood

Panjon Limited Incorporated in 1964 by Mr. Nagin Bhai Kothari

Manufacture and market FMCG & Ayurveda formulations

Tremendous goodwill amongst consumers & nutritional experts.

Vision

“To be a significant global player in consumer products and medicinal treatment by providing high quality, affordable and innovative solutions”

Mission

“To benchmark a global standard in FMCG & Medicinal Segment to transform our idea into shear reality !”

Products

Swad Digestive Candy“Chahe Jitna Bhi Khao ,Swad Se Pachao ”

Ayurveda-based Digestive candy 

Enjoys the status of a pioneer in digestive candy segment

Khatta Meetha taste

Flagship product of the company

Another Variant -- Swad Chatpati

High Brand Recall ( Primary Research)

Issues

High lead content

Our New Logo and Packaging

Segmentation, Targeting & Positioning

Mass Marketing“For people looking digestion of meal”

Ayurvedic Disgestive Medicine

Market Specialization: “All age groups,

covering”

BCG Matrix

SWAD stands as Dog

Low awareness

Low growth

Competitors

Local competitors

Local churan,amla,ajjwain

Direct competitors

Hajmola

Indirect competitors

Eno,Pharmaceutical products

Rebranding strategies

Unique values

Strong brand recall,taste,digestive property

Core audience

open to mass but mostly targeting youth

Crafting the message

Same taste of the SWAD candy they used to have for fun and digestion in their childhood

Feature as Audio candy

Market

Existing market

Rajasthan ,MP,UP,Bihar,Gujarat,Maharashtra

New market

South Zone (Regional and English)

Distribution channel

Manufacturers Whole sellers Retailers Customers

Projection

General stores, Medical shop, Super Market,Pan Wala

Promotion

Using right voice

TV ads

Associating with celebrities like Ranveer Kapoor and Parinita Chopra

Interacting with School childern

Campaign by sponsoring events

New tag line “Aaj bhi mera Best…!!”

Pricing and Packaging

Pricing

50 paise per peice

Packaging

Simple and attractive packaging with Black and White checkers

Thank You !!!!!