supercharged storytelling for startups by martin waxman

Supercharged Storytelling for Startups

Martin WaxmanSeptember 13, 2013

© 2013 Martin Waxman. All Rights Reserved.

Good to meet you IRL

@martinwa

xman

Do you have an elevator pitch?

What is publishing and new PR?

It’s not just this…

Or this…

Community management is the new PR

And there’s another important ‘C’ word

Content

What is Content?

Your entire web presence and all your offline assets

Start by listening

Engage

Listen

Connect

Think like a publisher and a publicist

•3Es of content▫Educate▫Entertain▫Engage

Develop an editorial calendar

•Series not one-off

•Reuse in the extreme

Create remarkable stories…but don’t pollute

We’re all in showbiz

Help, don’t sell

Own the long tail of search

Hub and spoke model

Traditional marketing & PR

Co-create and cross-promote

Tie it into measurable goals

Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else.

Then find, engage and listen to customers and build a community based on helping and trust.

Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved.

Four words

Two words

Thank you!

Contact Martin Waxman

martinwaxman@gmail.com Blog: myPALETTE

Twitter: @martinwaxman Inside PR