success on twitter

The science of

success on

Twitter

Brand building

● Engage with followers on a 1:1 basis

● Use consistent, engaging and human voice

● Be interested in communities yourself

● Catchy hashtags for all campaigns

● Striking images

● Respond to mentions and comments

E.g.

Lead generation

● Keeping tweets short and concise

● Clear call-to-action

● Only one link

● Not to use hashtags

● Not to @mention anyone

E.g.

Images in tweets

● Emotion evoking images

● Not pixelated/high quality

● Not to use misleading images

● Not to use insensitive images

● Relevant to the content

E.g.

Strategic URL’s

● Place URL in the middle of the tweet

● Say something intriguing before

● Shorten the link for more characters

#Hashtags

● Keep it short, but more importantly - catchy

● Pick industry or brand keywords

● A natural part of the sentence

● For a campaign - a unique one

● Don’t hijack sensitive topics

Hashtags

● Use 1-2 hashtags, 1 being optimum

● Hashtags with 11+ characters get 117%

more Retweets than the ones with 6-10

Direct messages

● Make messages personal

● Make messages valuable

● Offer something that they will benefit from

● Create a custom URL

Follower engagement

● Use a twitter analytics tool to identify the

users who engaged in the campaign

● Actively listen and engage with these users

particularly

Follower engagement

● Segmentation

● Following campaign has to be

relevant to the previous one

● Creating a segmented list of

these users

How others do it?

● Tweets are highly consistent

● Every tweet has an image

● Tweets will consist up to 3 hashtags

● 3/4 of tweets has a link in it

● During campaigns hashtags will remain the

same

● Don’t forget about engaging

5 most RT’ed words:

● you

● Twitter

● please

● retweet

● post

Time does matter

● 1pm - 3pm

● Monday to Thursday

Production of Arturs Viksne

Marketing Assistant

Hieroglifs International