study abroad market in kazakhstan - icef · • english will gradually become the language of...

Study Abroad Market in

Kazakhstan

SESSION SPEAKERS

• Dr. MARINA KHAN – President of KAEA, General Manager of Intellect Agency

AGENDA

1. Market overview2. Customer profile3. «Buy local!»4. Q&A

Map of Kazakhstan

Kazakhstan in figures• Area – 2 724 900 sq.km – 9th place in the world

by area• Population – 18 000 774 people (12.03.2017)• Astana – Capital of Kazakhstan• Almaty – educational and cultural Capital

Languages: Kazakh – official state languageRussian – language of international

communication• 14 regions and 2 cities of Republican

significance

Economic overviewGDP (2015) - $ 184.4 bln

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Government plans

• Kazakhstan 2050 national strategy (2012) – Kazakhstan aims to become one of the world’s 30 most developed nations

• EXPO Astana 2017 – Future Energy • Professional higher and vocational education to meet

the demand of six key industries: metallurgy, chemical and petrochemical industries, mechanical engineering, construction materials production and food processing

• Academic freedom for universities .• English will gradually become the language of

education in high school and universities

Education in Kazakhstan:

• 7511 schools – about 2 800 000 students• 780 professional colleges – 498 965 students• 125 universities – 459 370 students

• Primary school – 6 – 10 y. o.• Secondary school – 11-14 y. o.

• High school – 15-17 y. o.

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What’s new?1. Around 300 schools teach either fully or partly in English 2. 80% of all pupils study in Kazakh schools

RK Committee for StatisticsOngoing reform in education: Trilingual education STEM subjects to be taught in English only Transition to a 12-year education system Financial and academic independence for universities Vocational education to become free-of-charge for all

Main obstacleso Low level of foreign languageo No financial resourceso No travel experienceo Scholarships, grants, financial aid….

Possibilities 1. Academic mobility2. Student transfer3. Double degree4. “Bolashak”

Decision makers: Students Parents Employers Government

Most popular destinations for Kazakhstani students Russian Federation 49,252Kyrgyzstan 4,535United States 1,913United Kingdom 1,596Czech Republic 1,376Malaysia 1,214Germany 695Poland 401France 392United Arab Emirates 377Canada 357Ukraine 350Saudi Arabia 291Korea, Rep. 211Belarus 206Latvia 143Italy 132Tajikistan 131Australia 118

WHO ARE WE DEALING WITH?CUSTOMER PROFILE

Costumer profile features

• “First time buyer”• Purchase of the package• Education is highly valued • Parents are very ambitions and expectations can

be unrealistic • Education abroad is prestigious and desirable• Significance of labour market demands • Importance of career service and university

guidance

Decision-making factors

www.britishcouncil.org 17

Information sources

www.britishcouncil.org 18

Main benefits• Knowledge of the peculiarities of the market• Knowledge of the mentality and behaviour of the

consumer• Institutional interaction – КАЕА• Intense and modern professional training of agents • Understanding of visa issues and dealing with them• Partnerships with academical institutions of the RK• Knowing local law and taxation• Client – partners - government• Monitoring of the market!

Face-to-Face

Can a foreign agency meet requirements of our customer?Expectations of a Kazakhstani client -«No worries» service. Placement, visas, flights, monitoring and mentoring at the time of education!Often clients, whose children were placed by

non local agencies, return to KZ agencies for additional services and … complains Foreign agents don’t pay taxes in KZ as they

are not registered here.

Agents in Kazakhstan

There are about 70 to 97 Kazakhstani agencies • Working more than 20 years– 8% (КАЕА)!• Working from 10 to 20 лет - 14%• Working from 5 to 10 years - 20%• Less than 5 years – 68%Interventions of foreign agencies and agents-from 10 to 30 (Russia, UK, Ukraine).

Role of the agent/counselor(good one!)

• Be an expert: experience, current trends, latest updates, good network.

• Be the only reliable and trusted source of information.

• Be an interpreter not only in linguistic terms, but in cultural ones as well.

• Be an emergency contact in the country 24/7.• Be in charge of everything…

200!

Life after events!• КZ Agency • Foreign Agencies

MonitoringCommunication with clientsRecommendations for clientsCommunication with partnersRecommendations for Participants(partners)Аctivities after event

MonitoringCommunication with partners

What do the association and its members offer?

• Consolidation of efforts for offering high quality services

• Accreditation• Professional co-operation (Fair)• Market protection• Professional development inside КАЕА• FELCA

+7 727 9833227kaea.kz@gmail.com

www.kaea.kzhttp://fb.me/kaea.kz