strategies to promote e magazines
Post on 13-Apr-2017
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Strategies to Promote eMagazine (Zinio)
Myth 1: Staff know all about libraries eResources products.
Strategy 1: A structured training program for all the staff
Activity
1. Checking out magazine
Check out two magazine to your account
Activity
2. Setting up a Zinio account
In order to read the checked-out magazine, you have to set up a personal Zinio view account. The first
account created is for checking out the magazines from the library collection.
The same email address is required for both accounts.
If you haven’t got one, set up one now.
Activity
3. Reading a magazine
Pick a magazine of your own interest and start reading
Complete the following activities while reading your magazine
To turn a page
To view the entire magazine spreads at once
To view the magazine’s table of contents
To zoom in on a part of an article or image
To update your preference on viewing a magazine
Myth 2: Public knows what the library offers
Strategy 2: Impressive display in the library
Myth 3: Patrons will come to the Information Desk to
enquire about the databases
Strategy 3: Technology Booth
End result• Increase in the database usage by 20%.
• We have found that the library staff have become more confident to encourage
the patrons to use the database.
• We believe that library staff play a crucial part in promoting the library
eResources.
• Bankstown Library and Technology Centre will continue to implement these
strategies to further market our library eResources.
David BotrosTechnical Specialist Reference & eServicesdavid.botros@bankstown.nsw.gov.au
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