storm of the century: worldwide krista peterman. the audience tourists travelers parents storm...
Post on 18-Jan-2016
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Storm of the Century: Worldwide
Krista Peterman
The Audience• Tourists• Travelers• Parents• Storm chasers• Just about anyone!
Purpose: Weather 24/7
The Weather Channel
• Blue and White• Calm • Fresh• Watery = precipitation
Search Bar
• Quick Access to Local Weather• Site Mapping• Web Access• Links to Other Information
Forecasts
Toolbar
• Serves needs of audience• Lures audience to other links• Attractive• User-friendly
CRAP
• Contrast- the colors presented on the page compliment
• Repetition- Insignia appears throughout
• Alignment- the text is aligned in a reasonable way
• Proximity- page is not setup awkwardly
Bringing Interest
• Cold/ Flu• School• Go Green• Traffic Safety
– All are there to catch audience’s attention
– Shows that it is more helpful than thought to be
Tourists/Travelers
• Audience benefits quite a bit• Trip Planners• Wedding Planners• Flight Delays• Climate • Weather in general
Worldwide Access
• Anyone can access• Easy to use• Easy to navigate• Weather available worldwide
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