stock purchase recommendation
Post on 25-Feb-2016
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Stock Purchase RecommendationBy: Dusty Longoria With Jackie DaSilva & Jennifer Hovey
Auto Industry Stock ChoicesDusty Longoria Jennifer Hovey Jackie DaSilva
Ford Motor Company Harley Davidson Honda
TATA Motors Polaris Toyota
General Motors Triumph Thor
Our Group Criteria
•Performance Year-to-Date•Dividends Paid•Market Share*•Debt / Asset Ratio•Earnings
*Percentage of respective market
• Each stock was ranked within each category, with the winner assigned “9” points, and the worst in the category assigned “1” point. • The only category which did not follow this rule was market
share. Not every stock fell within the same market, so we ranked them according to their share in respective markets.* • We created a table with all 9 stocks, assigned the points 1 (worst) -
9 (best) in each category (column), and added the rows (stocks) within each row to get a final total. The highest stocks (in points) were the stocks we selected.
How we broke it down…
*based on market research data
PerformanceYear to Date* Dividends* Market Share Debt/Asset
%* Earnings* Total
Ford 6 2 5 1 1 15Tata 3 8 2 2 7 22
General Motors 4 1 5 3 6 19Harley
Davidson 5 5 9 4 3 26Polaris 9 6 7 8 4 34
Triumph 2 3 7 7 5 24Toyota 7 9 3 5 9 33Honda 1 7 2 6 8 24Thor 8 4 9 9 2 32
The chart
*Research from Morningstar.com
Performance Year to DateMorningstar provided us year-to-date stock percent change (see example graphic to the left) which we pulled for each stock and ranked highest to lowest.
In order to keep the date current and relevant, we opted to only use the Year-to-Date data
Automotive Stocks
AutomotiveMarket Share
Points awarded
Motorcycle Stocks
MotorcycleMarket Share
Points awarded
Recreational Vehicles
Recreational Vehicle Market Share
Points awarded
Ford 17% 5 Polaris 21% 7 Thor 35.4% 9
General Motors
16% 5 Harley Davidson
65% 9
Tata Motors
8.9% 2 Triumph 20% 7
Toyota 14% 3
Honda 9.8% 2
Deciding Market Share
Where market share was somewhat equal, we assigned them similar points. In areas where there was a company dominating their respective market, they received 9 points.
Ford17%
General Motors16%
Tata Motors9%
Toyota14%
Honda10%
Everyone Else34%
Automotive Market Share
0
50
100
150
200
250
300
Ford Tata General Motors Harley davidson PolarisTriumph Toyota Honda Thor
Earningsearning
s rankingFord 1Tata 7
General Motors 6Harley
Davidson 3Polaris 4
Triumph 5Toyota 9Honda 8Thor 2
Ford 91%Tata 78%General Motors 76%Harley Davidson 72%Polaris 54%Triumph 61%Toyota 66%Honda 63%Thor 32%
Debt to Asset Ratio
•Polaris – 34 points•Toyota – 33 points•Thor – 32 points
The winners are…
•None of our stock choices were ranked “1” in any category•The “2” that Thor received in Earnings, was offset by strong performance in Year-to-date performance, Debt to Asset Ratio and Market Share. •No other stock ranked below a 3 in any category
In Conclusion
Biblography• Edmunds.com. (2013,10 02). Market Share by Manufacturer. Retrieved 10
02, 2013, from Edmunds.com: http://www.edmunds.com/industry-center/data/market-share-by-manufacturer.html
• Wagner, I. (2013, February). Statistics and facts about motorcycles in the U.S. Retrieved from Statista.com: http://www.statista.com/topics/1305/motorcycles-in-the-us/
• Rvbusiness.com. (2013, 10 15). SSI: Motorhome Sales Climb 22.7% for August. Retrieved 10 15, 2013, from rvbusiness.com: http://www.rvbusiness.com/tag/motorhome-sales/
• Morningstar.com. (2013, 10). Morningstar.com. Retrieved from Morningstar.com: www.morningstar.com
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