stephanie penland portfolio

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Env i ronmenta l

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005— Stella Eco Paintobjective Take two unlikely categories and create a juxtaposition for a new paint brand. strategy Fashion Designer Stella McCartney and paint were chosen to reach a new market of high-end fashionistas who have a do-it-yourself attitude. results An eco-friendly paint that restores and revitalizes the old into the new, bringing fashion and craft together.

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Designing within [the box]

title 005— Stella Eco Paint

course Package Design II

instructor Thomas McNalty

abstract Branding paint for a new generation

audience diy Fashionista’s

influences Juxtaposition Street art vs nature

contents Stephanie Penland

format 4 Paint cans 2 Spray paint 1 Paint brush

fonts Trade Gothic Minion Pro

production Epson Stylus pro 3800 printer Hand made by designer

materials Epson enhanced matte paper

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010 the north face print ads page_129

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010 the north face product sheets page_131

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010 the north face product sheets page_133

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