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WWW.STEINLODGE.COM
Stein Eriksen LodgeBRAND GUIDE
7700 Stein Way | P.O. Box 3177 | Park City, Utah | (435) 649-3700 | (800) 453-1302 | www.steinlodge.com
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TABLE OF CONTENTS
Stein Eriksen Lodge Deer Valley Style Guidelines have been developed
to provide instruction for hotel logo, color, typography, name usage,
and general formatting. Visual symbols impact how a business is
perceived, and consistent logo use is an important component of
building and maintaining a strong identity.
The Style Guidelines cover basic elements and can be shared with
anyone working on printed or web materials.
All materials must be approved by the Marketing Department before
being printed or published.
BRAND IDENTITY
FOR ADDITIONAL ASSISTANCE
Brand Identity Page 1
Logo Elements Page 2
Logo Configuration Page 3
Logo Color & Display Page 4
Affiliated Logos Page 5
Affiliated Logos Page 6
Partner Logos Page 7
Secondary Color Palette Page 8
Typography Page 9
Email Signature Page 10
Proper Name Usage Page 11
If you are unsure about logo usage, font types, color palettes, or
any other branding & style guide elements, please contact the
Marketing Department directly.
MARKETING@STEINLODGE.COM(435) 604-2793
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LOGOTYPEThe name Stein Eriksen Lodge is to be set in Goudy Extra Bold in small caps.
DESCRIPTORThe words Deer Valley are a required descriptor and element of the logo, to be set in Goudy Bold in small caps.
LETTER KERNINGThe spacing between the “D” and “E” in “Deer” should be adjusted to match the space between the other letters. A similar adjustment should be made between the “V” and “A” in “Valley”
LOGO ELEMENTSSYMBOL
DESCRIPTOR
LOGOTYPE
LETTER KERNING
3
Contact the Marketing department at marketing@steinlodge.com if you have a usage need that may need altering.
LOGO CONFIGURATION
Correct Usage Secondary Usage
Tertiary Usage
Horizontal and vertical logos are allowed in situations where space is limited.
Stein Eriksen Lodge logo has been
thoughtfully sized and proportioned. It
should not be stretched either horizontally,
vertically, or reconfigured.
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Logo Color: To maintain consistency & strong brand identity, the logo should be used in listed colors only.
Pantone: 872C
CMYK: 20; 30, 70; 15
Hex Color: #B2975A
Secondary One-Color Usage: Secondary one-color usage includes black and white. Contact the marketing
department if you have an alternative color need.
Clear Space: The logo should be kept clear of any competing text, images, and graphics. It must be surrounded by a minimum of 20%
of the total logo witdth.
LOGO COLOR & DISPLAY
CLEAR SPACE
CLEAR SPACE
CLE
AR
SPA
CE
CLE
AR
SPA
CE
5
AFFILIATED LOGOSAll additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall
follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items.
Pantone 175C
Rich Black
Pantone 4625C
Matte Foil Gold: MM129
Pantone 8503C
Pantone 877C
Pantone Gold Metallic 872C
Pantone Gold Metallic 872C
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GLITRETIND
AFFILIATED LOGOSAll additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall
follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items.
Pantone 146CPantone 146C
Pantone 627C
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PARTNER LOGOS
PRIMARY LOGOS SECONDARY LOGOS
*Verify Cadillac logo annually.
Always request usage rights from these partners before using these logos.
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SECONDARY COLOR PALETTE
Pantone: 7533CMYK: 70; 68; 64; 77
RGB: 35; 31; 32
Pantone: 7504CMYK: 0; 25; 45; 40
RGB: 166; 132; 98
Pantone: 1545CMYK: 0; 53; 100; 72
RGB: 102; 55; 0
Pantone: 157CMYK: 0; 43; 70; 0RGB: 249; 162; 94
Pantone: 1405CMYK: 0; 36; 100; 63
RGB: 121; 83; 0
Pantone: 7502CMYK: 0; 8; 35; 10RGB: 232; 211; 162
Pantone: 1675CMYK: 0; 67; 100; 28
RGB: 185; 89; 21
Pantone: 148CMYK: 0; 16; 37; 0RGB: 255; 216; 167
Pantone: 876CMYK: 30; 50; 85; 60
RGB: 186; 135; 72
Pantone: 4545CMYK: 0; 3; 19; 6
RGB: 241; 229; 199
Pantone: 1665CMYK: 30; 68; 100; 0
RGB: 243; 115; 33
Pantone: 7401CMYK: 0; 4; 18; 0
RGB: 255; 242; 212
The following colors can be used as an alternative to the standard Pantone 872 or as an accent with the Pantone 872. The additional color palettes keep the brand looking fresh and provide alternatives when the
standard color blends in with the background. (Consider using during seasonal changes.)
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TYPOGRAPHY
HEADLINE FONTS
BODY COPY
THE SPA ACCENT
Goudy Extra Bold CG att in Small CapS
Goudy old Style Bold in Small CapS
AVENIR NEXT BOLD ALL CAPS
GOTHAM MEDIUM IN ALL CAPS
Avenir LT 45 Book
Gotham Book in Regular
Goudy Old Style Bold in Regular, Bold, or Italic
Sloop Script Regular (SloopScript Regular)
10
EMAIL SIGNATUREEmail signatures are saved and accessed via the digital platorm XINK. For new employees, Human Resources
will set up your email signature at time of hire. The IT Department will ensure it works properly and can assist with any issues.
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PROPER NAME USAGEThe official name of the resort is Stein Eriksen Lodge Deer Valley. The full name appears in the logo.
“Stein Eriksen Lodge” may be used in all copy.
Bjorn Stova Boutique Shop Bjorn Stova Gift Shop Champions ClubDeer Valley Ticket OfficeFirst Tracks KaffeFlagstaff Meeting RoomFreestyle TheaterGlitretind Restaurant Main Lodge
Mid-Mountain at Deer Valley ResortSteps from Sterling Lift at Deer Valley Resort5 Minutes to Historic Main Street40 Minutes to downtown Salt Lake City45 Minutes to Salt Lake City Airport
Stein Eriksen Lodge Deer ValleyStein Eriksen Residences Deer ValleyStein Eriksen Lodge Real EstateThe Chateaux Deer ValleyThe Residences at The Chateaux Deer Valley
Mountain LodgeOlympic BallroomStein Eriksen BallroomStein Eriksen Lodge Real EstateStein Eriksen SportThe SpaTroll Hallen LoungeValhalla & Odin Private Dining RoomsViking & Stein Boardrooms
AMENITY & FACILITY NAMES
LOCATION DESCRIPTIONS
AFFILIATES OF STEIN COLLECTIONChateaux RealtyCena Ristorante & LoungeLe Spa ChateauxSilver Aspen SpaThe 7-8-8-0 Club
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