starting a hispanic program: pinnacles and pitfalls diana hunter assistant dean, marketing school of...

Starting a Hispanic Program:

Pinnacles and PitfallsDiana HunterAssistant Dean, MarketingSchool of Continuing EducationUtah Valley State College

Find your sole mate Group tasks Choose a scribe,

spokesperson, on-task, participating

180 seconds Most important details to address if

starting a Hispanic program

15 second reports

What did I do? Informal surveys

Hispanic acquaintances Hispanic community leaders Businesses with Hispanic clientele

Interviews Directors of multicultural or Hispanic centers School principals Government leaders

Conclusions of research Teachers and registration personnel

should be native Spanish-speakers Overwhelming need for ESL Offer certificate of completion for courses Offer courses to improve job skills Don’t try to mix too many cultures, such

as Pacific Islanders, Asians and Hispanics

Marketing Decisions Program title: Centro Hispano

Includes all Spanish-speakers Already a Centro Latino nearby

Brochure name: Adelante Location

Historic Catholic church building for sale Neighborhood support

60 seconds What would you do differently or similarly?

Off to a great start Classes started 3 Locations Publicity Committed

teachers Dollars Grants Awards

How we got there Marketing Promotion Community support

Marketing Advertising

Spanish newspapers Paginas Amarillas

Elementary schools Libraries Hispanic owned businesses Businesses with Hispanic

clientele Teachers Use giveaways to get

mailing list Direct calling Brochures

Promotion Americanos

Smithsonian art exhibit

Fairs and community events

Free publicity Politicians Apply for and win

grants and awards

Community support Community network Neighborhood support Fundraising group Hispanic advisory group

120 seconds What more would you do to market a

Hispanic program?

The rest of the story Fundraising New president Staff Support Current program

180 seconds What are the future needs of Hispanics? What is the future of Hispanic programs?

Demographic Changes 2000-2050

Total Population Increase

188% - Hispanic Origin 213% - Asian 71% - African American 7% - Non-Hispanic

White

Conclusion 1-3 words on your overall impression of

this workshop

Starting a Hispanic Program:

Pinnacles and PitfallsDiana HunterAssistant Dean, MarketingSchool of Continuing EducationUtah Valley State College