spring summer 19 - icb jlo.pdf · laurent and christian louboutin shops online and at high street...

SPRING SUMMER 19

MEET JENNIFER

MotherAc t res s

Humani tar ianEnter ta iner

Fash ion IconBus ines s Woman

Global ly RenownedAward Winning

COMBINED GLOBAL REACH OF

SOCIAL MEDIA FOLLOWERS

LIKES FOLLOWERS

FOLLOWERSSUBSCRIBERS

165M+

45M

4M

4 4. 7M

43M

BR AND AMBASSADOR

Sought a f te r by leading brands ,Jenn i fe r Lopez has endorsed abroad range of p roduc t s f rom

beaut y to h igh-end luxur y,jewel le r y, mus ic and au tomot i ve.

CUSTOMER PROFILE

Target age group i s 25 -50

Average d isposable income

Ath le t ic & gym dr i ven

Sophis t ica ted, e f fo r t les s ly s t y l i sh and in te l l igen t

Asp i res to brands favoured by Jenn i fe r herse l finc lud ing Valen t ino, Gucc i and GuiseppeZanot t i as wel l as V ic tor ia Beckham, Sa in tLauren t and Chr i s t ian Loubout in

Shops on l ine and a t h igh s t ree t s to res such asZara, Gues s , & Other S tor ies , Za lando and ASOS

Wil l a l so browse independent bou t iques ,depar tment s to res and v in tage shops fo rspec ia l f inds

Soc ia l media sav y w i th a presence onFacebook , Snapchat , Ins tagram and P in te res t

PREMIUM

CORE

ENTRY

16 Opt ionsRRP £85 - £99

45 Opt ionsRRP £60 - £84

16 Opt ionsRRP £35 - £59

MARKETING POSIT IONING

CL ASSICCONTEMPOR ARY

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SPRING/SUMMER 19

Evocat i ve o f summer vacat ion des t ina t ions , t he co lour range i s a f resh mix o f so f t neu t ra l s and pops o f c i t r ine, cora l , deep ocean and br igh t red .

COLOUR PALET TE

Tex tu red weaves , con t ras t s t r ipp ing, qu i l t ing and appl iqué add d imens ion and in te res t to t he spr ing acces sor ies range. Pr in t s con t inue in scar f insp i red pa t te rns and are compl imented by per fora ted deta i l s and min ia tu re s tuds . Luc i te in a range of co lours f reshen up the cock ta i l as sor tment .

MATERIALS & DETAILS

SADDLE BAG

WHITES

LEOPARD

CROC

STUDS

CARMEN

The s tar bag of t he season i s t he Carmen c ros sbody. The s ta tement s ta r embel l i shment mixed w i th t he regal qu i l t ing f in i sh are s leek fea tures to fash ion the work ing woman. I t s cha in - l ink s t rap and enve lope are s t y l i sh ye t p rac t ica l touches per fec t fo r ever yday use.

R ACHEL

A sophis t ica ted to te to update any look i s t he Rachel bag. I t s po l i shed g los s f in i sh and luxur ious ly po l i shed hardware s tand ou t a t any occas ion .

Wi th mul t ip le compar tment s and fas ten ings; es sen t ia l s are t ranspor ted sa fe ly in s t y le . The cont ras t p ro f i le pocket and bag s t ruc tu re br ing a modern edge to th i s ch ic acces sor y.

SOUTH BEACH

A v in tage s t y le w i th a modern take. The South Beach to te i s an insp i red des ign to br ing a v ib ran t touch o f luxur y to any c lose t .

The square s t ruc tu re merged w i th t he pol i shed b ind hardware adorn ing the c lasp e leva te th i s p iece in to a new c las s ic- ideal to s t y le a t t he o f f ice and the bar.

SS19 OVERVIEW

E XC LUS I V EBring a touch o f luxur y to your c lose t w i th t he opu len t Clara c lu tch . Only 10 0 l im i ted-edi t ion p ieces have been c ra f ted w i th luxur y and wearabi l i t y in mind .

A favour i te w i th Jenn i fe r herse l f , t he Clara i s t h i s season’s de luxe mus t -have.

I t ’s a lways been my approach to per forming, to work , to

ever y th ing I do in l i fe: I g ive i t a l l I have.

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