spotlighting fresh ideas in u rban connectivity & sustainability

Spotlighting fresh ideas inurban connectivity & sustainability

Organized by Urban Age Institute, a 501c3 based in San Francisco

Hosted by Evergreen at the Brick Works in Toronto

Who Attends?• 350 urban sustainability thought

leaders• CXO, SVP and ED level attendees• Representing public, private

and third sector (academic, think tank, non-profit, foundation)

• Invitation-only

Event Format• 2-day event• Curated 15-minute talks• 60-minute workshops• Generous breaks for networking• Global webcast• TelePresence enabled sessions

for international discussion

Event ProgramMeeting of the Minds staff collaborate with sponsors and partners to curate the event program:– Developing speaker and session ideas– Focusing sessions on best practices

and case studies– Finding transferable and replicable

solutions to feature at event

Pre-Meeting BuzzConference speakers, sponsors & partners featured through:– Year-long, regular blog content– Curated 60-minute webinars leading

up to event– Regular newsletters to global email list

Post-Meeting Buzz• Videos & transcripts of all plenary

talks posted online• Follow-up blog posts from the

Meeting’s key thought leaders• Final report, featuring:– Statistics– Survey results– Contact lists– Session summaries

Media Strategy• Two on-site press rooms for

sponsors and speakers only• Industry-relevant press invited• Sponsor’s top press targets

included• Sponsor materials (press releases,

white papers, reports) distributed at or before event

2012 AttendeesLevel

CXO, SVP, ED 75%

Other 25%

Sector

Media 7%

NGO 25%

Private 57%

Public 10%

2012 Sponsors• Toyota• Cisco• Philips Lighting• IBM• Schneider Electric• Qualcomm• SOM

• WSP Flack + Kurtz• CH2M Hill• Annie E. Casey

Foundation• Ford Foundation• Jones Lang

LaSalle

2012 Partners• Urban Land

Institute• Presidio Graduate

School• Regional Plan

Association• International

Water Association• CEOs for Cities

• US Green Building Council

• SPUR• Lincoln Institute of

Land Policy• Bay Area Council

Economic Institute• Greenprint

Foundation

2012 Attending Press• CBS• ABC• TechCrunch• Washington Post• Dallant Networks• Clean Fleet Report• Places Journal• Inhabitat• SmartPlanet

• New York Times• Forbes• Fast Company

Magazine• San Francisco

Chronicle• The Registry• Citiscope• Sustainable

Industries

2012 Press CoverageA comprehensive list of 2012 press

coverage is available at:

CityMinded.org/c/Media-Coverage

Toronto 2013When: September 9-11, 2013Where: Evergreen Brick Works

• Opening Evening Reception• VIP Reception for Speakers/Sponsors Only• 2-day event• 12 hours of networking time

Meetings arranged before and after for key partnership development.

Sponsors and Partners• Toyota• Cisco• Philips Lighting• Schneider Electric• IBM• Metrolinx• HOK• Jones Lang Lasalle• Annie E. Casey

Foundation• Ford Foundation• Oxford Properties

• Itron• VREF• Golder Associates• Lincoln Institute of

Land Policy• Zerofootprint• Evergreen• George Brown College• Waterfront Toronto• Institute on

Governance• Ryerson University

CityMinded.org• An active website featuring events,

blog posts, speaker & sponsor profiles and other information about Meeting of the Minds Toronto

• 13,000 visits a month– 120% increase in traffic in Q1 2013

• Featuring 34 bloggers from 6 countries

Contact

Gordon FellerCo-Founder and Convenor

gofeller@cisco.com

Jessie FellerManaging Director

jessie@cityminded.org

Dave HahnDirector of Communications

dave@cityminded.org

CityMinded.org