spanish as a linguistic tool in the international market
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Learning a foreign language How to acquire it in a business-oriented level
By INSTITUTO HISPANIA
Index
Spanish, the current scenario in a global economy
Advantages of Studying a Foreign Language
Spanish Speaking Countries - Global Presence of Spanish
Language
Economic Benefits – World Economics
Joint Ventures with India
Reasons for Studying Spanish Language – Areas of benefit
Advantages of Studying a Foreign Language
• International Dimension
• Work Force Sustainability
• Work Opportunities
• Mobility
• Identity
WITH FOREIGN LANGUAGES
Employability
Intercultural Competence
Personal and social development
Less work offers
Less promotion possibilities
Narrow vision
WITHOUT FOREIGN LANGUAGES
Advantages of Studying a Foreign Language
A multilingual person is given high importance and enjoys enhanced
relationship
Mexico, USA,
Spanish Speaking Countries
In North America
In Central America
Costa Rica, El Salvador
Honduras, Guatemala,
Nicaragua, Panama, Puerto Rico
Dominican Republic, , Cuba
In South America
Argentina, Bolivia, Chile,
Colombia, Ecuador,
Paraguay, Peru, Uruguay & Venezuela
In EuropeSpain
In AfricaNueva Guinea
Massive
•Spanish is spoken in 22 countries
•Spanish population is 340 millions
Savvy•Spanish is second language in USA
Relevant
•Spanish is second official language in
•United Nations
Global Imprint of Spanish Language
Reasons to Learn Spanish Language
• Adapting to the changing pattern of business
world.
• Could be utilized for the purpose of
curriculum development & vital addition to
your resume.
• A language enables you to communicate with
others.
• A language helps you to communicate
adequately in that country and helping
people from those countries when they come
to India.
• Prepare people to live
in a multicultural society & to deal with knowledge, sensibly, t
olerantly & mutually.
• Knowing another language gives you a
wider understanding of world affairs
• Learning another language
improves your English
language skills by challenging
situations where you have to
be linguistically savvy i.e.
Negotiation
• Language unite people in this
stressful international
panorama
• Spanish is also one of
the easiest foreign
languages to learn because its vocabulary
is almost similar to
English and its written form is almost
phonetic.
Impact of Spanish LanguageBecome a global citizen
Areas of benefit
Unprecedented number
of new joint ventures
Increment of different
cultural background in
the personnel of
organizations
The use of a foreign language will help
your company to grow as fast as the market
demands
Facilitating leadership and team
work
Improving process of decision making
Reducing miscommunication
ORGANIZATIONAL LEVEL
•Helps to handle staff
•Creates culture sensitivity
MANAGEMENT LEVEL
• Intercultural training helps to be aware about the client’s expectations
SOCIAL LEVEL
Areas of benefit
Economic benefitsNew
soft
skills
Post Industrialization : People
had to educate themselves to
keep up with the changes in
technology.
On today’s
globalisation, people need to
get educated in foreign
language to keep up with
business world.
• Individual becomes more marketable for jobs and competent
individual
• Companies often offer raise to employee’s who know Spanish due to the massive market they can reach
companies
• Small businesses can expand their customer base by opening up to Hispanic markets
society
0
5
10
15
20
25
30
2000
2009
2012
$ 2.1 billion in year 2000
$ 17.2 billion in year 2009
$30.0 billion by end of 2012,
•International competenceBusiness volume increment Positive changes
and favorable
mindset of
Spanish
countries
towards India
Investment and joint ventures by Indian
companies
Indian companies including NRI firms have invested about 12 billion dollar
in the regions of IT, Pharmaceuticals, agro-
chemicals, Steel, Mining, Agro-business, Energy, Wind energy, Automobiles etc
The Indian companies have developed a new NEAR SHORE
business model of 12/12 in which they serve their North America clients
for 12 hours from the same time zone operations in Latin America and
the remaining 12 hours from India
Indian Companies’ presence in the following
Hispanic countries
IT Companies
TCS
Aegis
Infosys
Mahindra Satyam
Wipro
HCL
Genpact
Patni Computers
Cognizant
etc.
Pharmaceutical companies
Ranbaxy
Dr. Reddy’s Labs
Torrent
Zydus Cadila,
Cipla
Claris Life sciences
Dabur
etc.
Agrochemical
United Phosphorus Ltd: Acquired two Argentina companies
Punjab Chemicals and crop protection Ltd: Acquired Argentina company- Sintesis Quimica, turnover 50 million.
58%
23%10%
9%
Sales
1st Qtr 2nd Qtr 3rd Qtr 4th QtrBrazilian companies with major
presence : Marcopolo, Sunley
Fashion, Stefanini, Gerdau.
Followed by Argentinean
Companies such as:
Galileo, Biosidus.
Mexican Companies also invest
like: Cineopolis, Homex
And presence of Colombian and
Peruvian Companies can be
represented by: FANALCA, Aje
Group
Investment and ventures in India from Latin American
companies
Forums ConferencesCommercial
TradesCountry Alliances
•United Nations UN
•European Union EU
•United Nations Economic Commission
•World Trade Organization WTO
•International Labor Organization ILO
•Interpol
•FIFA
•In Switzerland, Spanish is the native language of 1.7% of the population, representing the largest minority after the four official languages spoken in that country
International Organizations where Spanish is
official language
NoticieroUnivision
CNN en español
Telemundo
BBC Mundo
Noticial 41 USA
Spanish is used often all over the world to broadcast global trends and news due to the wide range of Spanish-speaking audience.
Here some examples of the most influent TV networks worldwide
In the Media World
Spanish is a powerful alternative to achieve high returns.
It allows undeniable advantages for assessment profitability reflected in the approximately growth of 80 to 90% of success in the last four years.
Language benefits for a working professional
Direct MarketingWith potential customers
Helps to obtainValuable information about
markets and facilities
ResponsesObtained directly
60% of the companiesIn Spain/Latin America reach
customers directly
Fun facts about SpainFootball is their second religion
Spaniards like to party
Spain has the highest numbers of bars, restaurants and coffee shops in EU
Madrid subway system is the third in the world by number of kilometers covered after London and New York
Spain has been the biggest donor of organs in the world for 15 consecutive years
The Spanish national anthem has no lyrics
Contact us
INSTITUTO HISPANIA
Headquarters
D-59 Hauz Khas, New Delhi 110016
Telephone : (011) 26968016, (011)
26968043,
Mobile : (0) 9871308911
e-mail : info@institutohispania.com
Branches in
Delhi, Mumbai, Chennai, Pune, Banagal
ore
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