some of my digital work - luke marshall

SOME OF MY WORK

LYNX LABSDuring my time at UM Sydney, we partnered with Soap, Gamespot and Google to drive a video generator that let you dob in your mates. A Gamespot study after the campaign showed a 19% increase in reported Lynx usage, +21% increase in #1 preference for Lynx, +30% increase in positive associations with the Lynx brand - from a sample of 400 males.

MALAYSIA AIRLINES ON YOUTUBEAs part of Google’s creative services team, we worked upstream with the agency to build a stronger web presence. The subsequent commitment to YouTube media resulted in a US$700K uplift in spend YoY.

MY OWN MEMOIRWith the emergence of crowdfunding and self-publishing in 2012, I combined the two to raise funds for my own memoir. Over the course of a 90-day campaign, I raised almost $4,000 to publish my story. The best part? The profits went to support the ABC documentary ‘Suicide and Me’.Find my book at: http://about.me/marshy

CONTACT: lukemarsh@gmail.com