solving the unstructured data problem – case study the unstructured data problem – case study...
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© 2017 IBM Corporation
Solving the Unstructured Data Problem – Case Study
Subodh Manicka, Exec IT Architect, IBM Corporation
Randall Ho, Senior IT Architect, IBM Corporation
Function of a Government
• A primary function of government is to protect citizens from harm
� Personal safety and security
� Unfair trade practice
� Etc.
• We expect our government to
� Keep the citizens safe from bad people
� Regulate automobile and consumer product safety
� Regulate drug and medical device safety
� Regulate medical device safety
� Regulate unfair trade practice
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How does the Government address this?
• Through Laws and Regulations
• Investigating safety issues or concerns reported by citizens
• Defending the country from enemies of the state
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Headlines Related to Automobile Safety
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Headlines Related to Consumer Product Safety
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Headlines Related to Citizens Comments to Regulations
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Impact to Business
Examples of Government Agencies• USA
� Federal Communications Commission
� Consumer Product Safety Commission
� National Highway Traffic Safety Agency
� Food and Drug Administration
• Canada
� Canadian Radio-television and Telecommunications Commission
� Office of Consumer Affairs
� Transport Canada’s Motor Vehicle Safety Directorate
� Health Canada
• Australia
� Australian Communications and Media Authority
� Australian Competition and Consumer Commission
� Vehicle Safety Standards Branch, Department of Infrastructure and Regional Development
� ACPM, ARGMD, Therapeutic goods Administration
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• UK
� Office of Communication
� Office of Fair Trading
� Driver and Vehicle Standards Agency
� Medicines & Healthcare products Regulatory Agency
• Germany
� Federal Network Agency (Bundesnetzagentur)
� Verbraucherschutzminister
� Federal Ministry of Transport, Building and Urban Development
� Federal Institute for Drugs and Medical Devices
• Austria
� Austrian Regulatory Authority for Broadcasting and Telecommunications
� Federal Ministry of Labour, Social Affairs and Consumer Protection
� Austrian Ministry for Transport, Innovation and Technology
Process and Action
• Citizens discover safety issue or other concerns
• Citizens voice their concern by submitting complaints
• Citizens provide feedback on upcoming regulations
• To fulfil its mission, government agencies analyze data that they receive and from various sources including citizens and manufactures
• Following investigation, government agencies act on the concern through product recall or change in regulations
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Sample Forms
US Automobile – Safecar.gov
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Sample Forms
UK Automobile Report Form
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Sample Forms
Australia Automobile
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Sample Forms
US Consumer Product Safety
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Sample Forms
Australian Consumer Product Safety
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Sample Forms
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Sample Forms
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Challenges with the Data
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• Data volume fluctuates with significant spikes at times
• Citizens misspelling words
• Information is typically a mix of structured data and unstructured text
• Meaning of words may depend on context
� Examples:
• Lead – the element lead in paint that is poisonous or the government regulation that leads to higher consumer cost.
• “Engine caught fire” vs. “Fire department suspects transmission fuel leak”
• Fruit flies like banana
• “Shot” a bear – with a camera vs with a gun
The Architecture
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IT Context Diagram
Cognos BI
Complaints / Issues
Unstructured Data
Analytics
Data Warehouse
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Case Solution
Solution Software Stack
• IBM Watson Explorer Advanced Edition (Content Analytics Components)
• IBM Datacap (Path #1)
• IBM Content Collector (Path #1)
• IBM Content Classification
• IBM PureData System (Path #2)
• IBM Case Manager (Path #3)
• Cognos BI (Path #4)
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Logical Architecture of Solution
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Enhancements with Watson Services
• Data Ingest Challenges
� Wide variety of formats – text, image, audio etc.
• Watson APIs
� Speech to Text
� Visual Recognition
� Language Translator
� Natural Language Classifier
� Natural Language Understanding
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Potential Applications
• Potential areas of application
� Citizen Services
• Consumer product safety (Ex: CPSC)
• Automobile safety (Ex: NHTSA)
• Drug and Medical devices Safety (Ex: FDA)
• Health and Medical Research (Ex: NIH)
• Enterprise unstructured data processing
� Analyzing comments on regulations (Ex: FCC)
� Seized media analysis (Ex: Intel and Defense)
• Any place where volumes of unstructured or semi structured contents need to be analyzed for insight
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