sol040 strategic management inger stensaker pedagogisk seminar may 20, 2014
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SOL040
Strategic management
Inger StensakerPedagogisk seminar
May 20, 2014
Introduction to strategic management
• Characteristics of strategic decisions- Future-oriented- Complexity & uncertainty
• Students learn - To formulate business strategy, corporate strategy, international strategy- To apply analytical frameworks and models
• Focus on application of theory in practice
SOL040 IS
2
Case-based approach
Topic for 2014 – how CSR impacts strategic decisions
• Lectures in aud.max - Theory, with examples from
practice- Corporate guests talk about how
CSR impacts their strategy
• Two case seminars - Group-based training in smaller
auditoriums (TAs)- Written case report, presentation
& discussion
• Case-based home exam - Strategic analysis of firm-of-choice
(5000 words)- Independent group work (no
feedback)
• Individual exam - Case format on final exam - Assesses ability to apply strategy
theory in practice
3
Case 1: Statoil
• Theoretical framework: competitive analysis
• Case material handed out wk 4- Information package developed together with Statoil & McK- Written case report (2000 words) due wk 5- Case seminar wk 6. Presentations & discussion. Specific roles.- Feedback on written report handed back.
• Guest lectures: - CEO Helge Lund, Statoil- CSR responsible Natasha Blisson, Statoil- Partner Eivind Johansen, McKinsey
4
Case 2: Live Arctic
• Theory: resource-based theory
• Case handed out wk 7- Information packaged developed in collaboration with Live Arctic- Written case report (2000 words) due wk 8- Case seminar wk 9. Presentations and discussions. Alternate roles.- Feedback on written report handed back.
• Guest lecture - Andreas Friis, social entrepreneur & ex. NHH student
5
Key success factors for case seminars
• wrt students in the course- Well-structured time frames for students- Assign roles to everyone in the seminar
• wrt TAs- Recruiting the right TAs- Extensive preparation with TAs
• Team up the TAs & clarify TA role• Coordinate - ONE VOICE • Use of examplars to prepare feedback
• wrt course instructor- Be available for TAs prior to and during case seminars- Attend all aud.max sessions and as many case seminars as possible
SOL040 IS
6For home exam case: Q&A forum on It’s learning
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