social sample kit from galleryboard packaging

Post on 26-Mar-2016

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DESCRIPTION

See how a branded company uses a differentiating sample kit to leverage equity from family 'tree', while establishing new addition's USP. Featuring GalleryBoard Packaging gift box - made in USA, from recycled content.

TRANSCRIPT

  • Solution:

    Challenge: Line extension needs to be differentiated from product family while stillretaining family equity.

    This very well established consumer beverage company uses a large hingelid gift box as a sample kit for select buyers, newsmakers and ambassadors.Featuring brand packaging art on the gift box creates consistency in the sales delivery and provides recipients with a keepsake.

    A Social Sample Kit Swings into Action

    GalleryBoard Item#

    Item above is: E-18 R-22 GalleryBoard Packaging Gift BoxDecorated in three spot colors with reverse art (all pantone matched)

    showcase packaging

    experience study

    100% recycled made in usa print to order

    asi/78708

    ppai/216134

    sage/64878

    tradeonly/81682400+ Ready-Made Styles: Choose Your Gift Box - Binder - Portfolio - Press Kit

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