social networking blogging

Social Networking & Blogging

How to setup free and low cost blogging platforms,social networks and Internet marketing toolsg

to promote your business.

But before you get started, you will need to know how to write for the Internet.

B i P h CEOBrian Pasch, CEO

Pasch Consulting Group

Terms of UseTerms of Use

The contents of the document are not to be copied, mailed, transmitted via email or altered digitally for any purpose other than to facilitate this seminar. All seminar attendees have permission to print or keep an electronic copy of this presentation in downloadable PDF format for their personal use and reference. p

Anyone or company interested in reproducing any part of these materials must first contact the author for permission. The logos, screen shots and graphics used in this presentation are the property of the registered companies and permission to use those items must be obtained directly by the rights holder.

Date of original publication: 5/7/2009. The screen shots presented in this webinar were taken before May 6, 2009. Changes made to individual websites after 5/6/2009 will not be reflected in this presentation.

Fundamentals: SEO vs. SEMFundamentals: SEO vs. SEM

This blogging, social networking and content marketing strategies will focus on the “green” area of a search results page (SERP)

WarningWarning

If you don’t like to write…

Don’t Panic…

Get HelpGet Help

S i W b A & T lSetting up Web Assets & Tools

WordPress Blogger VoxMerchant

Circle

Twitter Facebook PRLOG Free Press ReleaseRelease

Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics

Internet Marketing OpportunitiesInternet Marketing Opportunities

Traditional thinking Supplemental Thinking

Own one web property. Own multiple web properties.

Drive consumers to website via Drive consumers to their websites newspaper, email, TV and radio. based on content they control.

Purchase web leads based on performance. (Rely on 3rd party web content & marketing)

Design lead capture strategies that they own and/or control.

content & marketing)

Distribute inventory to fee based 3rd

party websites to generate additional leads.

Test new inventory distribution opportunities.

additional leads.

SEO Doesn’t Sell Cars Test & Monitor SEO Investments

Twitter? Facebook? What? Test & Monitor how to utilize Social Networking tools and platformsNetworking tools and platforms

Testing & Measurement

• Unique Web Phone NumbersWho’s Calling

Testing & MeasurementUnique Phone#

– Who’s Calling• Unique Lead Form Subject Tags• Unique Email Addresses

– PRPR– Blog Posts– Content Writing

• Model Specific Landing Pages– SEM– SEO

• Google Analytics• Webmaster Tools• Proprietary Tracking

– Example: www.BudURL.com

Unique Lead Tag7

Effective Internet WritingEffective Internet Writing

1. Keyword Research https://adwords.google.com/select/KeywordToolExternal

2. Titles (70 characters)

3. Descriptions/Teaser (150 characters)p

4. Body Copy (300 ‐500 words +)

5. Hyperlinks and Anchor Text5 ype s a d c o e t

6. Tags & Keywords

7 Bookmarking (digg diigo stumbleupon etc)7. Bookmarking (digg, diigo, stumbleupon,etc)

Learning How to Write For The InternetLearning How to Write For The Internet

Keyword ResearchKeyword Research

• Each press release or blog post should have a specific SERP goal

• Make sure you are using the strongest keywords in your title

• Use strong text in your META descriptions and teasers

• Don’t forget to use your keywords in the body of the article

Google’s Free Toolhttps://adwords.google.com/select/KeywordToolExternal

Titles (70 characters)Titles (70 characters)

• Don’t Duplicate Titles

• Don’t start all titles with the same words

• Consider titles as an “Internet Billboard”

• The combination of titles and descriptions should enticeThe combination of titles and descriptions should entice someone to click on your listing

Descriptions/Teaser (150 characters)Descriptions/Teaser (150 characters)

• Don’t fill the description and teaser with fluff.

• Consider the first few words the most valuable.

• Use words that will cause the viewer to click on your listing.

• The description and teaser should pertain to the post.The description and teaser should pertain to the post.

• For press releases, teasers equate to META descriptions.

• For blog posts in WordPress, the ALL IN ONE SEO plug‐in will make it easy to create optimized META descriptionsmake it easy to create optimized META descriptions.

Body Copy (300 ‐500 words +)Body Copy (300 ‐500 words +)

• Separate you ideas in manageable paragraphs

• Incorporate your keywords and hyperlink them to appropriate internal or external sources.

• Using H1 H2 and H3 tags to separate main thoughts• Using H1, H2 and H3 tags to separate main thoughts

• If you are adding pictures, use ALT tags.

Hyperlinks and Anchor TextHyperlinks and Anchor Text

• Hyperlinks to internal pages show confidence.

• The words your hyperlink are very important

• Try to avoid hyper‐linking “read more” or other meaningless phrases

• Do not be afraid to link to reputable sourcesp

• Avoid linking to poor quality pages or websites

Tags & KeywordsTags & Keywords

• Blogs use tags to help index content pages

• Blog “categories” can often appear in URL strings so be selective in your choices for categoriesin your choices for categories

• Try to select keywords and tags that people would use in a search of your blog or on Google.

BookmarkingBookmarking• Digg.com

• Diigo.comgo co

• StumbleUpon.com

• Mixx.com

• Technorarti.com

Bookmarking, when done properly, can drive extra traffic to your blogs and press releases, as well as build links.

S i K W b A & T lSetting up Key Web Assets & Tools

Circle

Free Platforms That WorkPowerful Blogging Platforms

hMerchant Circle

Fast CompanyWordpress

Content DeliveryDelivery Platforms

BloggerVox

Merchant Circle Example Fast Company Example Wordpress Example 20

Circle

Open ForumOpen Forum

Let’s Address Your Questions

Free Marketing ToolsFree Marketing ToolsBonus Discussion

• Create Sitemaps and RSS Feeds

– http://www.sitemapdoc.com

• Check for Broken Links

– http://home.snafu.de/tilman/xenulink.html

• Automated Pings• Automated Pings

– http://www.pingler.com

• Google SEO Starter Guideg

– Download PDF Booklet

Post Webinar QuestionsPost Webinar Questions

B i P h CEOBrian Pasch, CEOPasch Consulting GroupPO Box 159R NJ 07760Rumson, NJ 07760

brian@paschconsulting.com732‐450‐8200 office732‐672‐2356 cell

www.dealer‐seo.comwww.paschconsulting.com

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