social media week gamification keynote - gabe zichermann

gamification: innovation and

the future

gabe zichermann

@gzicherm

fluid intelligence

(gF)

james r. flynn

70

76

82

88

94

100

1942 1952 1962 1972 1982 1992

british IQ 1942-1992

CC - FLICKR.COM/ALBERTOGP

crystallized intelligence

the new normal

asperger, innovation, gF

SEEK NOVELTYCHALLENGE YOURSELFTHINK CREATIVELYDO THINGS THE HARD WAYNETWORK

Andrea Kuszewski

increasing gF

systems of constraint

gamification is: the process of using game thinking &

mechanics to engage users

gamification is not just

MULTITASKING TO THE MAX: WOW

CHAT VOICE

CHAT TEXT

OPERATE CHARACTER

MANAGE: SHORT-TERM OBJECTIVE

MANAGE: LONG-TERM OBJECTIVES

MANAGE INTERRUPTS

CC FLICKR.COM/THATPATTI

multitaskingmasters

GAMES CAN MAKE YOU SMARTER

MAY ET AL - 2004-2008 -- JUGGLING FOR 12 WEEKS MARKEDLY INCREASES GREY MATTER.

THE ACT OF LEARNING NEW THINGS IS THE TRIGGER, NOT PERFORMANCE.

MULTILINGUAL CHILDREN HAVE MORE GREY MATTER, 15% BETTER STANDARDIZED TEST PERFORMANCE OVERALL

CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS

grey matter gains

marketing or science?

gamified learning

GAMES ARE WIRED TO PRODUCE PLEASURE

THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.

Judy Willis MD

CC FLICKR.COM/SCOTTFIDD

wired for pleasure

dopamine: wonder drug

hi, i'm gabe zichermann

gamification.co

PARTIAL CLIENT LIST

GSummit.com

San Francisco, June 19-21

50% of corporate innovation will be gamified

by 2015

Brian Burke Gartner Group

>$2.5Bn

feedback friends fun

discover - foldit

report - cnn

answer - stackoverflow

slow down - speed camera lottery

learn - codecademy

fund - kickstarter

resolve - world bank

recover - family of heroes

ideate - gamestorming

design - xprize

global prizes, $m

too late?

CC FLICKR.COM/CHIPGRIFFIN

not just yet

@gzicherm