social media talk
Post on 06-May-2015
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Social Media Talk.,25/11/2010
Content
• Social media?• Why social media?• How can (can’t) we mine?• How can we measure the result?
“Social media is like teen sex.Everyone wants to do it. Nobody knows how.When it’s finally done there is surprise it’s not better”
Avinash Kaushik, Analytics Evangelist, Google
Social Media?
“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
WikiPedia
Social Media?
In contrast with traditional media (Mass Media): One way media,Social media is too ways media
Social Media?
Onewaycommunicatio
n
Conversation ready
Born even earlier than Mass Media: Since the beginning of human being, when men have conversations
Social Media?
Why social media?Elements of the communication process
Why social media?Easy to get feedback, reduce noise, real time help the receiver to understand the message
Why social media?Spread faster, larger than traditional media: Viral VS Oral, Word of Mouse VS Word of Mouth
Word-of-mouseWord-of-mouth
Why social media?Mass media is a kind of monopoly media: it belongs to publishers, reporters, broadcasters Social media belongs to everyone and many tools allow people to do that
Buy VS Earn
How can (can’t) we mine?Choosing channel (too many of tools)/ build your home source for media
How can (can’t) we mine?Up to date and stick with content: hot content/ contest/ question...to engage
How can (can’t) we mine?Choose right team to engage Don’t choose a Guru but a passion team
How can (can’t) we mine?Social Media is not ALL!
How can (can’t) we mine?Social Media can’t solve everything!
Bad product Traffic outside the community
How can (can’t) we mine?Remember: the key is conversation
How can we measure the result?Depend on Social services: Facebook insight/ Youtube insight/ GA…
Some last wordsListen
Some last wordsEngage
Some last wordsMeasure
Some last wordsStop thinking campaign, Start thinking conversation
Thank for your time!
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