social media success strategies june 2010 by ceo hillary bressler

Social Media Success StrategiesLeveraging Technology for

Business Advantage

June 2, 2010

Presented by:Hillary BresslerFounder, CEO

.Com MarketingA Top 100 Interactive Agency Nationwide

www.commarketing.com 1.866.266.6584

What is Social Media?

A type of media that is based on

conversation and interaction between

people online and

shared via the internet or mobile.

Shift from Me Web to We Web

It’s Okay To Be Confused

1. China2. India3. Facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh

If Facebook was a country it

would be the 3rd largest

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

Years to Reach 50 Million Users

• Radio- 38 Years

• TV- 13 Years

• Internet- 4 Years

• iPod- 3 Years

• Facebook adds 100 Million Users in 9 months

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

Ashton Kutcher and Ellen DeGeneres have more Twitter

Followers than then entire population

of Ireland, Norway and Panama

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

80% of Companies

are Using LinkedIn as their Primary Way to Find Employees

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

The Fastest Growing Segment on Facebook is 55-65 year old Females

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

80% of Twitter updates

are on mobile devices.

Imagine what that means for bad customer experiences.

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

78% of consumers trust peer recommendations

Only 14% trust advertisements

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

Average user spends more than 55 minutes per day on Facebook

Dell made over $3 million in revenue through the Dell Outlet account on Twitter.

Social Media is about

the relationships

http://www.flickr.com/photos/sarcastickiss/2612302754/

Facebook Age

What Can Social Media be Used For?

1. Sales2. Brand Marketing3. Customer Service4. Promotions/Events5. Recruiting 6. Public Relations7. Reputation Management8. Market Research9. Consumer Education

Using Social Media for Sales

Social Media marketing is 100% about establishing a relationship with customers,

and less about selling.

The sales will come to those that wait!

Small businesses typically get more than half of their customers through

word of mouth

and

Twitter is the digital manifestation of that.

It Helped Dell

$$$$$

• Dell started tweeting in 2007 for one way communication.

• The company was surprised when people responded.

• Dell Outlet has booked more than $3 million in revenue

• http://business.twitter.com/twitter101/case_dellstarted asking questions.

New York Times highlights San Francisco foodie as Twitter icon

Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on

Twitter.They offer free seaweed salads to people who mention Twitter.

Twitter Exclusive Coupons

• Twitter-exclusive coupons for customers to print out and redeem at store.

• Twitter coupon campaigns brought

in 68.60% of total

dollar sales.

Tracking Sales

Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.

Sprinkles Cupcakes

Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a

free cupcake. They have 133,000 fans.

Customer Service

Frank EliasonComcast’s Twitter Man

“I think it's safe to call Comcast's Frank Eliason the most famous customer service manager in the U.S., possibly in the world.” - Business Week Jan 2009

File

Negative Effects on United from Social Media

• Over 8.5 million views

• Stock prices dip 10% resulting in $180 million

• Appeared on ABC’s The View

• Time Magazine’s Top Viral Video’s of 2009

• 2 more videos to be produced

As of 5/29/10

Brand Marketing

File

Positive of Social Media

• Budget of $50 to start

• Over 96 million views

• 700% increase in sales

As of 5/29/10

Jet Blue responds to all tweets with suggestions and information in their own quirky personality in an effort to

humanize their brand.

To Promote Events

Facebook Events

Linked In Events

Using Social Media for Recruiting

Linked In for Recruiting

Broadcast Job

Openings via

your Status bar

Employee/Alumni Groups

Create and Administer your Employee and Corporate Alumni Group

Using Linked In for

Business to Business

Company Profile

Improve your

Company

Profile page

Join Industry Groups

Join relevant industry groups

Answer and Ask Questions

Create Polls

LinkedIn Applications

Get Recognized on Weekly Emails

Define Your

Social Media

Strategy

4 New Rules for Social Media Marketing

1. Listening to consumers is more important than talking at them.

2. Companies can’t hide the corporation behind the brand anymore or even separate the two.

3. Social Media is about the relationships.

4. Social Media is not a Strategy.

Ad Age 2009

Best Practices

• Don’t start a social media project just because you feel like you have to

• Tell your story. Set the tone. ( fun, informational, quirky)

• Set realistic expectations, it takes time to do this well

Social Media Challenges

• It should not be done instead of proven fundamentals ( SEO, Well Designed Websites)

• It is not “free”

• It is difficult to monetize

Dealing with Bad Reviews

Dealing with complaints

• Address negative comments very quickly.

• Have a process in place to resolve the issue directly.

• The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed.

• It is a chance to turn someone into an ambassador of the brand.

This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more

real and authentic. This is a good example of how a company responded to show they care.

http://www.facebook.com/facebook-widgets/

Facebook Tips To Drive Fans

Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their

Facebook page.

Simple offline marketing to drive fans by

giving benefits to join.

A great tool to add to your websites or blogs to encourage people to post

about it.

Widgets, Plugins, Apps

www.facebook.com/facebook-widgets

www.developers.facebook.com/plugins

www.facebook.com/apps

This is my email signature. Have every employee put an email signature that promotes your social media pages.

How To Make A Facebook Vanity URL

www.facebook.com/#!/Commarketing?ref=ts

www.facebook.com/commarketing

www.facebook.com/username

Monitoring Tools

Latest In Social Media

Twitter Advertising

New feature is called Promoted Tweets.

As of 5/29/10

• Foursquare is a mobile app that allows you to check-in with your friends when you arrive at a certain location.

Foursquare

Thanks for Participating…..see you online!

Hillary Bressler

CEO/Founder of .Com Marketing

Email: bressler@commarketing.com

Web: www.commarketing.com

Phone: 407.774.4604 ext 203

Personal Twitter: www.twitter.com/hillarybressler

Personal LinkedIn: www.linkedin.com/hillarybressler

Company Twitter: www.twitter.com/commarketing

Company Facebook: www.facebook.com/commarketing

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