social media marketing

Social Media Marketing

By: Nitesh Ambuj

Theory Statistics Experience Big Brands Success Stories Q&A

Agenda

A Media which is Social

Social Media

From a Taxi Driver in Banaras

to a Business Strategist at Ford.

Who?

Real People. Real Data.

Key Factor

Facebook – 2,71,40,000 141 Orkut - 1,77,57,000 1 Bharatstudent - 40,25,000 1 LinkedIn - 38,49,000 117 Ibibo - 36,46,000 84 Twitter - 27,38,000 74

Social Media Stats in India

Source: comScore

Platform Total (Unique Visitors) %Change

Opinion Leader

Create Quality Content

Connect to Interesting People

Capture Contextual Information

Stay Connected

Basic Steps

Social Networking Viral Marketing Creating Buzz Group Communication Have Fun

Facebook

Create a Trend Target Marketing One-to-One Communication Meaningful Conversations

Twitter

Professional Networking Business Networking Meaningful Activity Hire People

LinkedIn

Experts Opinion Connect with Most Influential People Knowledge Center

Quora

Quality Content Periodic Interval Create Your Own Niche

Blogging

Interact with People Get Involved Be Active Be Prompt

Forums & Communities

Which Social Media Tool?

Had Success With

The Ford Story

Ford on Twitter

Strategy: To humanize the company by

connecting consumers with ford employees and with each other when possible, providing value in the process.

Why Social Media - Ford?

Impact of Social Media - Ford

Impact of Social Media - Ford

NASSCOM EMERGEOUT Kolkata

Source: ContextMine

NASSCOM EMERGEOUT Kolkata

Source: ContextMine

Why did Amazon pull the plug on WikiLeaks and will it bite them?

The way I understand it, some senator called Amazon and told them to ban Wikileaks from using their service, which they did. This sounds an awful lot like "telephone rule" in Soviet Union. Amazon should only ban services that violate their ToS, and it is unclear if Wikileaks violated them. How is Amazon now suddenly directly accountable to a senator?

Amazon should know a thing or two about free speech, given it sells books which probably have more embarrassing material than wikileaks cables. Will this (applying censorship in their hosting services because someone doesn't like what's hosted) become an issue to them? What's their response?

Amazon on Quora

Those interested in more detail on our WikiLeaks decision can read more about it here - Werner Vogels, CTO @ Amazon.com

The material was pulled because it violates their terms of services: WikiLeaks does not hold copyright in the materials, distributing the data may be illegal, and could reasonably be considered dangerous.

Amazon on Quora

TED India leveraged Social Media (especially Twitter) to fill 800 seats. Their event cost was more than Rs 1,00,000.

Ching’s Secret a range of Chinese Soups, Sauces, Sauce mixes, Hakka and Instant Noodles that they promote through Facebook. It has 502,310+ Fans.

Success Stories

Tata Docomo has fan following of 1,300,000+ people on their Facebook fan page.

Cocoberry Frozen Yoghurt Ice-cream parlors Facebook fan page has more than 108000+ fans. They provide their fans the latest of happenings in the parlor.

Success Stories

Taxi Driver Devesh Mishra in Banaras does great amount of business (including lots of foreigners as his customers) by leveraging his video on YouTube.

Tirupati Balaji fan page on Facebook has 21,000+ fans

SCJP – Success, Certified has 6,400+ fans on Facebook

Success Stories

Egypt Story on Twitter, Facebook Mumbai Terror Attack on Twitter Shashi Tharoor on Twitter Many More…

Other Pointers

Social Media ON Social Media

Source: ContextMine

www.niteshambuj.com

nitesh.ambuj@gmail.com

@nambuj

@TweetGyan

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