social media marketing - 20 digital platforms - concepts and case studies

Social Media Marketing सो�शि�यल मीडि�य� मी�र्के� टिं��ग 

By Jyotindra Zaveri, Computer Engineer, Germany

Outline

About author Jyotindra“Your Digital Publicity Is My Passion”

Facebook THREE Parts

LIKE, COMMENT and SHAREMakes Page or Group your interactive website

Digital Marketing Scope

Is your traditional marketing strategy integrated with digital marketing?

It takes one to three months to get fruits of social media marketing – Let us not expect

overnight results

Return on Investment

Why Social Media? 1 of 3

Why Social Media? 2 of 3

Why Social Media? 3 of 3

Oh! Facebook friends, what do you know about the value of LIKE?

Next, let us consider

Wrong Marketing Notions - Myth Vs Fact- 1 of 3

Wrong Marketing Notions - Myth Vs Fact– 2 of 3

Wrong Marketing Notions - Myth Vs Fact– 3 of 3

Dos and Don'ts of Social Media Marketing

Partial list of Digital Platforms – that I can create and manage for you – 1/3

Partial list of Digital Platforms – that I can create and manage for you – 2/3

Partial list of Digital Platforms – that I can create and manage for you – 2/2

Publish Online Newspaper

Much of a journalist’s job is to not always give the reader what they want to know, but what they need to

know

I have published three Newspapers Daily fresh news guaranteed

Who is using social media?1 of 2

Analytics and features are just the beginning

Components of the digital marketing strategy

Digital Platforms Active Users16-65 year age group

Your profile is yourreal-estate on the internet

Increase Your PrivacyKnow-How

Thomson and Thompson

Facebook Marketingwww.facebook.com/JyotiSocial

Facebook

Facebook Page is your interactive website

Facebook / Twitter allows you to embed your post in your blog or website

How to LEAVE Facebook group

Facebook Page

Google is better than Facebook

Facebook Page InsightsPeople Engaged

Create Group and Page on Facebook, LinkedIn, Google+

Social sites allows real-time touch with users from anywhere and anytime

Avoid Games or such Facebook Apps (Application Programs)

Click ‘Don’t Allow’ – Recommended

Facebook group

Use ‘Share this Hyperlink’ feature to share on Facebook

Business to Business

B2B: Difficult to choose the right social network?

Social Media Marketing B2B Case Studies

facebook.com/GEIndia13 Lacs Likes

Google Plus

B2B Example – Top Engineering CompanyFacebook Page / Walter Surface Technologies

B2B - Walter Surface Technologies LinkedIn Company Page

youtube.com/TheWalterNetwork22 Lacs Video Views

Case study – B2CTata Tea & Wagh Bakri Chai

facebook.com/waghbakri49 K Likes

Bring your brand to life on SmartPhones and TABS

Facebook acquired Instagram (April 12, 2012)

instagram.com/puma680 K Followers

instagram.com/tiffanyandco 1.8M Followers

Power up your social media strategy on the Digital Platforms by joining

Google Vs Facebook

Google+ must for YouTube Comments

Google Plus500 Million+ members

Community is like a group

Hangout competes with Skype

Google Community

SlideShare

LinkedIn

300 Million (30 Crore) for professionals

Connect with this author http://in.linkedin.com/in/jyotindrazaveri

Join professional LinkedIn Groups Social Media Marketing Pro

Make a private group of your dealer / distributor community

Who is watching my profile?

Subtle way of cyber branding

Get the best of LinkedIn and SlideShare

A picture is worth a thousand words, and a video even more

सो�शि�यल मीडि�य� in Hindi?

Use google translate to post in Hindi

YouTube insights reports

www.youtube.com/dnserp

YouTube gives cool ‘Stats’

YouTube: Who is watching your videos?

See my list of 20+ digital platformshttp://Apearoo.com/Zaveri

www.twitter.com

Target your customers

Twitter marketing

Twitter Marketing

Each tweet is 140 characters in length

Twitter can automatically update your Facebook Page

QR Code for digital marketing

QR Code isQuick Response code

Direct your visitors to a location in the Google map – see demo

ICICI Bank is using QR Code

In Japan McDonald’s now has QR codes on its packaging

Promote your brand

Create responsive - touch friendly website with SMO

Create responsive touch friendly website with SEO and SMO

Additional resources created and updated by Jyoti to learn Digital Marketing

Thank You