social media for healthcare nonprofits - new england association of philanthropy

Social Media 101Harnessing the power of the web

for healthcare philanthropy

Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

© 2010 FundraisingCoach.com

Amazon 1998 Web 1.0

I’m not here to convince you. This is happening whether you like it or not.

Amazon 1998 Web 1.0

Amazon w/user generated comment

100% user generated: a blog

Skittles is whole hog!

100% user generated fan film

Special Olympics on Facebook

People can SHOW their support

And add their own content

Special Olympics on YouTube

USM is already talked about on Twitter

USM people on LinkedIn

Loads of options!

Go where the conversations are

Start small

Your Google Profile

Your organizational Google profile

You can edit it

Just click edit

Which pub would you check out 1st?

They’ve even added photos

Look at this realtor search

When was this comment?

Your Personal Google Profile

http://www.google.com/s2/profiles/me

http://bit.ly/yourprofile

Lots of room to customize

Email Newsletters

Simple programs

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?• Ask permision

– This is not direct mail– Purchased lists = SPAM– Double opt-in

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?• Ask permision

– This is not direct mail– Purchased lists = SPAM– Double opt-in

• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons

Blogs

Special Olympics supporter’s blog

Organizational blog

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

• Repurpose content– Newsletters, press releases, ads

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

• Repurpose content– Newsletters, press releases, ads

• Most people won’t come to your blog– Make RSS feed & email options easy to find

More Blog Tips• Find your voice

– No one sees the world exactly as you do– Experiment with formal/informal,

opinionated/general to see what generates comments

More Blog Tips• Find your voice

– No one sees the world exactly as you do– Experiment with formal/informal,

opinionated/general to see what generates comments

• Schedule it on your calendar– The habit of blogging takes time– I find every other week manageable, some like daily– Schedule your publishing (I write Sundays, publish

Tuesdays

Start Small

Try Others

Using social media to drive PR

Put T/F on FB Cause

Ping.fm lets you updates dozens of sites

Went to my LinkedIn network…

Went to my Facebook friends…

AND to my Twitter followers

3 minutes – 1000’s of people

Go where the conversations are!

LISTEN!

Fundraising with Twitter - Tweetsgiving

Fundraising with Twitter - Twestival

Text messages too!

Over $20 million!

Not Twitter, It’s the Relationships

How to get started

1) Pick a tool – I suggest Twitter, Facebook, or LinkedIn

2) Fill out your profile– This is your place to market yourself– If on Twitter, fill the bio line with keywords (they

make it easier to find you)

3) Practice Covey’s Habit 5– Seek first to understand, then to be understood

• Tool shop including: The Creating Donor Evangelists Program

• Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course

• Free blog, articles, book reviews, and more!

marc@fundraisingcoach.com