social media for greenlight

What We’ll Talk About

• Why Social Media?• Rules of the Road• Where Do I Plug In?• Twitter

http://www.flickr.com/photos/matthamm/2945559128/

Command and controlClosed

THEN

Conversation Real time

Active listeningHuman voice

Genuine knowledge

NOW

Why Social Media?

• Communicate in real time

• Show thyself• Sharing is caring• Real world

connections• Collaboration

Rules of the Road

• Listen• Contribute• Build relationships

over time• Mind your manners• Promote others

http://www.flickr.com/photos/niclindh/1389750548/

So you put up a page. Then what?

Create content • Make regular updates• Participate

http://www.flickr.com/photos/futureshape/2529808576/

What in the world do I say?

• Show who you are• Tell a story• Be responsive• Recognize others• Promote others• Ask questions• Amuse• Share

Keep in Mind

• “What are you doing?” – don’t take this literally!

• It’s not a numbers game

• Give credit

Your Questions

• Finding friends• Recruiting for your

cause• Posting across blogs,

Twitter and Facebook

• Access points• How much time?

Welcome to the cocktail party.We’ve been expecting you.Come and go as you please.

• Social• Business

• Connections• Collaboration• Conversation

Why ?

• Geography• Common interest

• Aspirational• Conversation• Recommendations

Following on

• Tweet• RT = re-tweet

• Tweep• @username• #keyword• DM = direct message

cabulary

• Selective Twitter for FB• RSS

• The Ultimate List http://bit.ly/yPdbL

Tools

Profile1

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Home Page1 2

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Welcome to the cocktail party.We’ve been expecting you.Come and go as you please.