social media for alternative & integrated wellness professionals

Social Media for Alternative & Integrated Wellness

Professionals

By: Michael Tucker

April 26, 2011

Arizona Integrated Wellness Coalition

Overview• What is Social Mobile Buzz?• Why am I here?• My personal connection with Alternative health• How the Medical Community using Social Media• Business uses for Top Social Networking Sites

Overview• 10 ways to grow your practice with social media

Founder & CEO, Michael Tucker

Who Are We• Social Mobile Buzz is a social media,

mobile marketing, and integrated brand communications firm

• Founded in October 2009 by Michael Tucker after using social media to obtain overwhelming results for a former employer

• Formally, Xtreme Business International

• Our staff consist of 3 core team members and support staff across the country

• Social Mobile Buzz works with companies and brands in Arizona and throughout the U.S.

Partial Client List

Vonnie Schultz , RN Very Special Alternatives

Sheila Shea, Spa & School of Colon Hydrotherapy

Why am I here• The world is facing a man made health crisis

– Harmful Foods (obesity)– Polluted Water– Poor Air Quality

• The healthcare industry is out of control• Alternative medicine is poised to make the

biggest impact• But there are some challenges…Mindset,

Credibility & Money

My Connection with Alternative Health

• Flexitarian Diet (7yrs)

• Proactive lifestyle choices

• Personal Development & Spirituality

How is the Medical Community using Social Media

Integrated Branding

CommunicationsLandscape

Traditional Marketing

NetworkingPrint & Direct Mail

Cold CallsTV & Radio

Out of home…Etc.

Internet Marketing-SEO/SEM

- Media Buying- Management

Social MediaMobile

Advertising

Buzz“Unique relationship

building & PRmethods that cause

clients talk”

93% of all companies employ social media marketing

– Social Media Examiner

Mobile Marketing is expected to reach $50B by 2014 - Mind Commerce

Our Goal is to make these areas work together to increase engagement with your brand

Henry Ford Hospital: one of the first hospitals to Tweet a live procedure

Dr. Heins developed his blog and within about three months he experienced a 20% increase in his business by sharing his blog content and using his Twitter account to engage with the local community

The Top Social Networks

• 500 Million Users• Updates From

Mobile Phones• Build Relationships• Post Videos,

Pictures• Events/Calendars• Personal and

Business Pages

• 200 Million Users

•140 Character Limit

•Laser Target Followers

•Target Geographically or Keyword

•More Aggressive Marketing

•Lead Generation

•Keyword Research

•Monitor Brand

•Build Buzz

• 80M Professionals

•Average income $100K +

•Locate Industries or Executives

•Group Participation by Common Interests

•Recommendations

•Make Introductions•2 Billion Views a day•Build Relationships•Education & Training•Building Buzz

10 Ways to grow your Practice with Social Media

1. Choose in…fully participate in building an online presence that creates conversions (internet strategy then social media)

2. Set clear goals that define how you will measure success

3. Build a Brand! Use the web and social share it4. Create a communication calendar to schedule

marketing actions5. Listen to your community

- Google Alerts, - http://Seach.Twitter.com- Pay attention to thought leaders in your field share their

expertise with others

10 Ways to grow your Practice with Social Media (cont’d)

6. Engage – with the intent of becoming a thought leader

7. Participate in mobile/local commerce and marketing

- Squareup.com- Google Local- Bing Local

10 Ways to grow your Practice with Social Media (cont’d)

8. Use educational webinars and email newsletters to build relationships local and internationally. People want to be near your energy…let them

9. Track and Measure results (spreadsheet vs. sophisticated software)

10.Have FUN!

Learn More• FREE 2 hour webinar

• Internet Marketing for Medical Professionals– Internet Marketing strategy & system

development– Online Media buying & Ad Campaign Basics– Social Media Marketing

• Let’s Take a Vote

Questions

Get this Presentation: SMBuzz to 90210

520-327-0168 or 866-736-8913

SocialMobileBuzz.com