social media essentials -- twitter

Social Media Essentials -- Twitter

Sandra Fernandez

Manager of Public Relations & Social Media Administrator

Houston Public Library

Twitter Facts 370,000 new sign-ups daily

95,000,000 Tweets per day

175,000,000 registered users

Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it.

Twitter Facts 140 characters

SMS

Twitter is a highly targeted element, used to reach and interact with particular audiences.

Twitter is a must-do customer relations vehicle for most companies.

Settings Username

You CAN change it Don’t use unusual characters, underscore

Email Let others find me by my email address

Tweet Location

Tweet Media

Settings Tweet Privacy

https

Mobile Direct Message

Notifications

Set-Up Profile

Picture Location Web

Landing page Bio

Personal Branding Keywords

Design Applications

Tweet Timeline

@Mentions

Retweets

Hashtags Conversations Track topic

Tweeting Suggestions Read first, then share.

Share photos and behind the scenes info about your business.

Listen. Regularly monitor the comments about your company, brand, and products.

Crowdsource – Ask questions of your followers to glean valuable insights and show that you are listening.

Tweeting Suggestions Respond to compliments and feedback in real time

Reward – Tweet updates about special offers, discounts and time-sensitive deals.

Retweet from your community.

Participate in Chats.

Live Tweet an event.

Create a hashtag.

Tweeting Suggestions Thank your retweeters. Schedule Tweets. Run a contest. Hold a TweetUp. Use keywords. Your Tweets should include relevant information

about what you do for a living. Use a real voice. Avoid jargon, abbreviations, pop culture.

Reasons to “Chat” via Twitter Make Connections. Lots of valuable information in a short amount of

time. Brand building.

Find a Twitter Chat: http://bit.ly/findtwitterchats

One to One

• Direct Messages or DM

Pay Attention & Segment Your Network

Saved Searches Lists Listed

Following Followers

Favorites

Who to Follow Suggestions Browse Interests Find Friends Followed by You both follow

Directories Twellow.com WeFollow.com MuckRack.com JournalistTweets.com

Things to check before you follow someone Read their Tweets Profile picture and background Favorites Active accounts Lists Mutual friends Followers Website Link

Searches Tweets

“Listen” for keywords and names/ids Tweets with links Tweets near you People Advanced Search

http://search.twitter.com/ By Location

Near this place By Topic

Words

Searches Google

By occupation this exact wording or phrase: intitle:public relations * on

twitter Search within a site or domain: twitter.com

By bio this exact wording or phrase: intext:bio * public relations Search within a site or domain: twitter.com

Trends

Top topics

Promoted

Third-Party Tools Maintain your Twitter stream

HootSuite TweetDeck Seesmic CoTweet

FriendorFollow.com

TweetChat.com

Deliver it! http://dlvr.it/

Aggregate FriendFeed.com Tumblr.com

Metrics

Followers Following Total Tweets Favorites

Link shorteners HootSuite Bit.ly

Klout.com

TwitterGrader.com

Social Media Widgets &Buttons

Follow buttons http://business.twitter.com/about/resources/buttons

Widgets http://business.twitter.com/about/resources/widgets

Tips Read “Twitter 101 for Business” at

http://business.twitter.com/

Read Twitter’s rules for contests: http://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-practices/articles/68877-guidelines-for-contests-on-twitter

Read the Twitter Rules: http://support.twitter.com/articles/18311-the-twitter-rules

Tips Avoid spammers.

Avoid spamming applications.

Don’t follow too many people at first. Your account will look like a spammer.

Use a link shortener.

Where to find me www.SandraSays.com

www.twitter.com/sandrasays

www.facebook.com/sandrasays

www.linkedin.com/in/sandrafernandez

sandra@sandrasays.com