social media and email etiquette: a guide for business professionals

Social Media & Email EtiquetteA Guide for Business Professionals

Gere Jordan, Holony Media, 2/9/16

HelloMy name is Gere Jordan, President of Holony Media, a Delaware based digital marketing company.

We use the internet to grow businesses.Through website design, SEO, online advertising, and consulting.

Who here has both business and personal social media accounts?

Quick Survey

Agenda for today:

1. General social & email best practices2. Professional email communication3. Reputation and privacy tips4. Closing discussion

10 Best Practices for Communicating Online

#1If in doubt, play it safe

#2Proofread everything

#3Use Google;

stay informed

Search for hashtags, acronyms, or trends you aren’t aware of

Know what’s happening before you post

#4Not everything is a sales op

#5Don’t mix

business with pleasure

Personal Business

#6Handle with tact, then take offline

#7Stay cool under

pressure

Don’t feed the trolls

Somebody who - deliberately or otherwise - engages in a set of behaviors, online, designed to provoke a negative emotional reaction in others.

What is a troll?

#8Add value; don’t

spam

#9Apologize when

you screw up

#10Create a policy

Email Best Practices

Include a clear, direct subject line

Send from a professional

email address

Think twice before hitting

“reply all”

Use professional grammar &

regular fonts

Know your audience

Reputation & Privacy Tips

Always set and test your privacy settings

Google Yourself

Regularly review your circles and friends list -- they may not

be your BFFs.

Limit What Others Can Post

Protect Your Brand

Register your brand across major social networks.

In Summary

1. Assume it’s public2. Always proofread3. Use Google often4. It isn’t all sales5. Separate business

General Best Practices

6. Take it offline7. Stay cool8. Add value9. Apologize

10. Make it a policy

1. Include a clear subject line2. Send from a professional address3. Think twice before hitting “reply all”4. Use professional grammar & fonts5. Know your audience

Email Best Practices

1. Check privacy settings2. Google yourself3. Review your inner circle4. Limit what others can post5. Protect your brand

Reputation & Privacy Tips

Closing discussion. What questions do you have?

For more information, including a copy of this presentation, visit our blog at:

http://www.holony.com/blog