social change in australia...social change in australia: social change in australia: 10 trends...

Social Change in Australia:

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Social Change in Australia:10 Trends Impacting Consumers and the Food Industry

AGIC W d d 28 J l 2010AGIC, Wednesday 28 July 2010

Presented by Mark McCrindle

Trend 1: Boom

Changing population

Trend 2: Ageing

Population 65-75 % of pop Life Exp p p p65

1950 7.9 mil 449,770 5.8 % 772010 22.3 mil 1.6 mil 7.6 % 852050 40 0 mil 4 1 mil 10 6 % 902050 40.0 mil 4.1 mil 10.6 % 90

Trend 3:Staff Shortages

Participation challenges – 7 enduring issues

1 Ageing population: 40 in 20201. Ageing population: 40 in 20202. Past peak labour: leaving F/T roles > entering: 20113. Leadership succession 1 in 3 by 20203 eade s p success o 3 by 0 04. Trend of declining normative tenure: 12 yrs to 4 yrs5. Portfolio careers and positions 5 careers, 20 emp.p , p6. Global and entrepreneurial: 1 in 47. Skills shortages still remain: 2%

Trend 4: Transitioning

Trend 5: Asymmetrical

TraditionReputationSit & ListenSit & ListenLong-term needsContentContentAuthority

Tradition InnovationReputationSit & ListenSit & ListenLong-term needsContentContentAuthority

Tradition InnovationReputationSit & Listen

RecommendationSit & ListenLong-term needsContentContentAuthority

Tradition InnovationReputationSit & Listen

RecommendationTry & SeeSit & Listen

Long-term needsContent

Try & See

ContentAuthority

Tradition InnovationReputationSit & Listen

RecommendationTry & SeeSit & Listen

Long-term needsContent

Try & SeeShort-term wants

ContentAuthority

Tradition InnovationReputationSit & Listen

RecommendationTry & SeeSit & Listen

Long-term needsContent

Try & SeeShort-term wantsProcessContent

AuthorityProcess

Tradition InnovationReputationSit & Listen

RecommendationTry & SeeSit & Listen

Long-term needsContent

Try & SeeShort-term wantsProcessContent

AuthorityProcessAuthenticity

Trend 6: New Lifestyles

Trend 7: Post Structural

Funnel

Fluid

Command & Control - 20th Century

LL

FINANCE OPERATIONS MARKETING

Collaboration & Cooperation - 21st Century

L L LLL

L LL

L L L

Trend 8: Post Lifestage

childhood adulthoodadulthoodadulthood

teensadulthoodd lth dt

adulthood

adulthoodteens

childhood adulthood19th Century childhoodadulthoodadulthood19th Century

teens

d lth dt adulthoodteens

childhood adulthood19th Century childhoodadulthoodadulthood19th Century

20th Century teens adulthood

d lth d

childhoodt

adulthoodadulthoodteens

childhood adulthood19th Century childhoodadulthoodadulthood19th Century

20th Century teens adulthoodchildhood adulthood

childhood tweens adulthoodteens kippers21st Century

Trend 9: Post Literate

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Trend 10: Post Rational

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postrational: cognitive-emotive engagement

+

SEEKERS EMBRACERS

EMOTIVE

AGREE-ERSHECKLERS

+COGNITIVE- -

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