social business update june 2011

© 2011 IDC Copyright 2011 IDC

Michael Fauscette, Group Vice President, Software Business Solutions

© 2011 IDC

From “Knowledge is Power”

To “Sharing Knowledge is Power”

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2011: Business has changed!

http://www.telegeography.com/product-info/map_internet/images/internet_map09_lg.gif

• Hyper-Connected

• Global

• Hyper-Competitive

• Innovate!

• Decentralized

• Mobile

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Behavior has Changed

•  Customers & employees are congregating online

•  Turning to trusted sources for advice & help

•  Shift of influence & relevance

•  BYO attitudes

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The Social Business

Organizations that apply emerging technologies like Web 2.0

accompanied by organizational, cultural, and process changes to

improve business performance in an increasingly connected global

economic environment.

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What is Social Business?

Customers

Employees

Partners

Suppliers

Culture – Process – Organization

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It’s not about technology, it’s about changing business

culture

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Q. Have you implemented an enterprise social software solution like IBM (Lotus Connections), Jive Software, Salesforce.com (Chatter), Lithium Technologies or Novell (Pulse)?

N = 700

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What is Social Business? Q. What initiatives do you regularly conduct (at least 1 X per week) using social software for business purposes today?

(1=most frequent, 3=frequent, and 5=least frequent)

N = 679 Excludes “Other” Mean Responses

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 Empower and enable people

 Destroy Silos

 Transparency and trust

 Relationships

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Reasons Why Conducting Social Initiatives: Learn, Share, and Communicate

N = 700

Q. Why are you conducting social initiatives for business purposes today?

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The Benefits of Enterprise Social Software: Usage, Relationships and Smarts

N = 700

Q. In your opinion, what are the key benefits with using social software?

Time savings = 11-30%

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N = 700

Q. How much time do you save by using social software as a productivity tool?

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Web Analytics

Social Data

Customer Data Social Data

Corporate Data Intersection of highest value information

Socialytics

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Barriers

• Culture • Threatens traditional models of power & control • Incorrect incentives • Silo's

How can you expect to talk to your customer when you can't talk to each other?

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Social Business Challenges

Q. In your opinion, what are the key challenges/concerns associated with using/implementing social software?

N = 700

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Social Business Maturity

Stage One: Experimentation

Stage Two: Compartmentation

Stage Three: Integration

Stage Four: Operationalization

Stage Five: Optimization

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Contact

Michael Fauscette

mfauscette@idc.com

Twitter: @mfauscette

Blog: www.mfauscette.com