social brand forum: spin sucks

Post on 28-Jan-2015

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Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.

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A Presentation By Gini Dietrich

SPINSucks

@ginidietrich

SPINSUCKS

Bones Gini

A3

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A7

I’m not gonna do Hannah Montana - but I can give you an update on what she’s been

doing - she’s been murdered.”

“ ”

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PUBLIC RELATIONS CASE STUDY

SPINSUCKS

Sex sells, but only if you’re selling sex

”- Jef I. Richards

University of Texas

WHISPER CAMPAIGNS

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ASTROTURFING

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SPINSUCKS

Contact your Congressman about Medicare Advantage. There may be some interest in doing away

with the program.

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MEDIA MANIPULATION

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“Getting it right is expensive, getting it first is cheap”

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SPINSUCKS

UNETHICAL BUSINESS

PRACTICES

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SPINSUCKSA30

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PAIDMEDIA

MEDIAEARNED

MEDIASHARED

MEDIAOWNED

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SPINSUCKSA36

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SPINSUCKSA40

NO SPIN

MARKETING

(be real)

SPINSUCKS

About Gini

SPINSUCKS

About Gini

SPINSUCKS

About Gini

Thank You!@ginidietrich

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