smf 171213 - 5 social media trends for 2014
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Copyright 2013 Be Connect / The Red Line. All Rights Reserved
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OUR CREDENTIALS
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Belgium France
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Olivier de Decker – olivier@be-connect.eu - 17/12/2013
5 Social Media Trends for 2014
MARKETEERS CHALLENGES
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Good Content
Reorganizing CORPORATE STRUCTURES
Demonstrating
ROI of SM
Integrating SM IN CRM APPROACH
Allocating RESOURCES
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Social Media in Belgium
5,4M Profiles
1,75M Profiles
500k-‐1M Profiles
536 000 Profiles
90% of Belgian Smartphone owners use their Facebook App once a day
3M Connect with a Smartphone
63% check their profiles
several Emes per day
4M unique visitors/Month
154 000 unique visitors/Month
144 000 unique visitors/Month
Source : Havas Media/ BNP Paribas ForEs -‐ Comscore
# CONTENT MARKETING
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Your customers don’t care about you, your products, your services…
they care about themselves, their wants and their needs.
Content markeEng is about
creating interesting information your customers are passionate about so they actually pay a2en3on to you.
# CONTENT MARKETING
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# CONTENT MARKETING
Top B2B Strategies :
Social Media 87%
ArEcles on a business’s website 81%
eNewsleSers 80%
Case studies 73%
Videos 73%
ArEcles on other websites 68%
2013
30% of B2B marketing budget used for
content marke3ng
58% of marketeers will increase their budget next year
Average use of 13 MKT Tactics 6 SM platforms
Marketeers’ Challenges : • Enough content • Engaging content
Source : Content MarkeEng InsEture : B2B Content MarkeEng 2014 Benchmark & trends North America
B2B
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# CONTENT MARKETING
B2C: Image-Centric Content Will Rule
A macaroon is a type of light, baked confecEon, described as meringue-‐like cookies depending on their consistency. The original macaroon was a "small sweet cake consisEng largely of ground almonds” similar to Italian amare_. The English word macaroon and French macaron come from the Italian maccarone or maccherone. This word is itself derived from ammaccare, meaning to bruise, used here in reference to the almond paste which is the principal ingredient. Most recipes call for egg whites (usually whipped to sEff peaks), almonds, coconut, or nuts. Almost all call for sugar. Macaroons are someEmes baked on edible rice paper placed on a baking tray. The earliest recorded macaroon recipes are for the almond meringue variety similar to amare_, with a crisp crust and a socer interior. They were made from egg whites and almond paste. The name of the cookie comes from an Italian word meaning paste, maccarone. About the origin,..
A picture is worth a 1000 words
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# CONTENT MARKETING
Photos get the most action The most engaging post types on Facebook
Image means more engagement !
# VIDEO
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# VIDEO
1/3 off all online activity is spent watching video
% of informaEon retained by audience:
Text – 10% Video -‐ 95%
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# VIDEO
If a picture is worth 1000 words,
Video is hot !
then a video is worth a 1 000 000
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# VIDEO
Who will win the short video clip battle?
Ajouter logo Vine/Instagram et chiffre clé sur base du lien ci-‐dessous.
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Smaller Messaging has a big impact # VIDEO
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# VIDEO Video autoplay on mobile rolled out
to most IOS and Android internationally
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# VIDEO
Digital video ad spend
+ 40% 2014
to $5.72 billion to EVERY MINUTE
100 hours of video
mobile data traffic WILL BE VIDEO by 2017
2/3
5 TWEETS per second contain a
+ 37% in Instagram shares
on with Instagram video
are creaEng
2 TIMES more engagement than Instagram photos
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# MOBILE
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# MOBILE Hot trend #1: Facebook Mobile
is the Largest Source of Social Traffic
874 million people used Facebook’s mobile app,
up by 45% from the year before.
Smartphone use has reached criEcal mass in the U.S.
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# MOBILE
Hot trend #2: Geo-Targeting Puts Mobile on the Map
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# MOBILE
Hot trend #3: Snapchat and Instagram Gain Social Currency
9% of mobile users use Snapchat
350 millions pictures per day
18% of mobile users use Instagram
55 millions pictures per day
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# MOBILE
16 Handles Yogourt Shop: Snapchat Case
1. Snap a pics tasEng product
2. Send to snapshat -‐> Receive a coupon
3. Open it when in the shop
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# MOBILE
13 M dowloads in 1 Week
130M users now with Video
874 M people using FB mobile App now with video autoplay !
#4 Video is everywhere! It’s even IN YOUR CUSTOMERS’ POCKETS
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# HASHTAGS
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# HASHTAGS
Are hashtags going to become a leading search tool ?
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# HASHTAGS
Solutions #Stromae
Solutions #Stromae # HASHTAGS
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# HASHTAGS
# Not working with Facebook!
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# SOCIAL ACCEPTANCE
YES
# SOCIAL ACCEPTANCE
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# SOCIAL ACCEPTANCE
US Companies using social media for marketing % of total
Nearly 9 in 10 marketers will use social media markeEng next year
ANY QUESTIONS ?
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If you would like to get in touch /BeConnectWorld
@beconnectnews
olivier@be-‐connect.eu
www.be-connect.eu
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Sources • hSp://mashable.com/2013/11/19/first-‐selfie-‐hashtag-‐instagram/ • hSp://www.forbes.com/sites/jaysondemers/2013/09/17/the-‐top-‐7-‐online-‐markeEng-‐trends-‐that-‐will-‐dominate-‐2014/ • hSp://www.jemullas.com/2013/09/20/12-‐awesome-‐social-‐media-‐facts-‐and-‐staEsEcs-‐for-‐2013/ • hSp://www.adweek.com/news/technology/facebook-‐plays-‐favorites-‐autoplay-‐video-‐feature-‐154020 • hSp://www.florentlemens.com/2013/06/why-‐instagram-‐video-‐is-‐aSracEve-‐for-‐brands/#preSyPhoto • hSp://www.mediabistro.com/alltwiSer/social-‐markeEng-‐2014_b51228 • hSp://fredericgonzalo.com/en/2013/11/03/5-‐social-‐media-‐markeEng-‐trends-‐for-‐2014/ • hSp://www.informaEonweek.com/socware/social/5-‐top-‐social-‐media-‐trends-‐for-‐2014/d/d-‐id/899805 • hSp://www.socialmediaexaminer.com/mobile-‐social-‐media-‐trends-‐research/ • hSp://www.toprankblog.com/2013/11/b2b-‐social-‐media-‐markeEng-‐trends-‐Eps/ • hSp://mwpartners.com/snapchat • hSp://www.entrepreneur.com/arEcle/229806 • hSp://www.emarketer.com/ArEcle/Year-‐of-‐Social/1010386 • hSp://www.sugarspunmarkeEng.com/blog/social-‐media-‐2014-‐early-‐indicators-‐coming-‐trends/#.Uo8qnKUTHwI • hSp://www.businessreviewusa.com/markeEng/web/four-‐important-‐online-‐markeEng-‐trends-‐for-‐2014 • hSp://investorplace.com/2013/11/5-‐top-‐social-‐media-‐trends-‐2014/#.Uo8q56UTHwI • hSp://hoEnsocialmedia.com/2014-‐social-‐media-‐markeEng-‐trends-‐to-‐watch-‐for/ • hSp://mashable.com/2013/10/08/what-‐is-‐hashtag/ • hSp://vimeo.com/80292977 • hSp://kamber.com.au/blog/page/2/ • hSp://www.socialable.co.uk/21-‐best-‐hashtag-‐tools/ • hSp://www.socialmediaexaminer.com/new-‐facebook-‐markeEng-‐research/#more-‐47671 • hSp://digiday.com/brands/15-‐stats-‐vine-‐and-‐instagram-‐video/ • hSp://the7thchamber.com/blog/brands-‐on-‐vine/ • hSp://digiday.com/brands/15-‐stats-‐vine-‐and-‐instagram-‐video/ • hSp://techcrunch.com/2013/12/06/video-‐is-‐facebooks-‐next-‐big-‐opportunity/ • hSp://www.jemullas.com/2013/09/20/12-‐awesome-‐social-‐media-‐facts-‐and-‐staEsEcs-‐for-‐2013/ • hSp://www.lemondeinformaEque.fr/actualites/lire-‐ibeacon-‐apple-‐teste-‐le-‐markeEng-‐geolocalise-‐dans-‐ses-‐bouEques-‐55921.html • hSp://belgium-‐iphone.lesoir.be/2013/11/21/ibeacon-‐en-‐test-‐chez-‐macys-‐a-‐new-‐york/ • hSp://contentmarkeEnginsEtute.com/2013/10/effecEve-‐content-‐markeEng-‐strategy/ • hSp://contentmarkeEnginsEtute.com/wp-‐content/uploads/2013/10/B2B_Research_2014_CMI.pdf • hSp://www.firebellymarkeEng.com/2013/06/4-‐reasons-‐millennials-‐follow-‐vine.html • hSp://mashable.com/2013/12/05/snapchat-‐brands/?utm_campaign=Mash-‐Prod-‐RSS-‐Feedburner-‐All-‐ParEal&utm_cid=Mash-‐Prod-‐RSS-‐Feedburner-‐All-‐
ParEal&utm_source=feedly&utm_content=buffer38f5e&utm_medium=twiSerLien
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